In Shelf Life, I’ve spoken about the rise of pickle-flavored everything, discussed what’s going on with dairy milk, and dished on savory ice cream. The list of food-related trends goes on. I’ve always been fascinated by how food and culture collide to say something more meaningful about what’s happening worldwide. And yet, my foodie self must accept that our pantries aren’t the only thing that can signify bigger cultural movements.
In last week’s Shelf Life, I spoke with strategy director Eugene Healey. Before we chatted, I delved into all the videos he shared on his LinkedIn page. One, in particular, is the reason behind this newfound mindset shift.
In his video, he noted that home prices are soaring and may be unattainable for most Gen Zers, so instead of saving up to purchase a home, people are splurging on luxury items to go inside their rented homes. To be clear, this is perfectly acceptable, and I, too, fall into this bucket. Because if I can’t afford to buy a house, you can bet I will enjoy fancy jello and a beautiful humidifier in peace.