NEWTON, Ma. and CALGARY — Paytronix has partnered with Marble Slab Creamery Canada to launch an enhanced guest experience, beginning with a new mobile app, website and Marble Slab Rewards loyalty program.
Marble Slab Creamery has been an innovator in the ice-cream space, dreaming up the frozen slab technique 40 years ago in Houston. Global expansion brought the homemade, small-batch ice cream to Canada in 2003, with more than 100 locations now operating coast to coast in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Nova Scotia, plus franchise expansion underway to add 40 more stores.
Mobile and online ordering continues to grow and Marble Slab Canada is ensuring a seamless customer experience for guests engaging with the brand at any touchpoint. The new website and mobile app make it easy to choose from more than 50 flavours of ice cream and unlimited Mixins for the legendary frozen slab. Marble Slab Rewards, the new loyalty program, makes it easier to earn and redeem rewards, and learn about new promotions or special offers.
Marble Slab began its technology overhaul by moving all Canadian operations to the latest point of sale system from Toast. Tight integration between Toast and Paytronix established a foundation for Marble Slab to then partner with Paytronix, putting the guest experience first in re-designing the website, loyalty program, mobile app and the rest of the tech stack.
“By leveraging Paytronix’s innovative guest-engagement solutions, we’re enhancing the way we connect with our customers, offering them a more personalized and rewarding experience,” says Cam Inglis, president, Marble Slab Creamery Canada. “This collaboration allows us to better understand our guests’ preferences, ensuring that every visit to Marble Slab isn’t just delicious but also uniquely tailored to the guests.”
“This is about much more than upgrading technology for Marble Slab, it’s a tech-enabled platform to differentiate the brand and establish a one-on-one relationship with guests,” says Andrea Mulligan, Chief Customer Officer at Paytronix. “Marble Slab has created an amazing personal experience even when guests begin their engagement with the brand through the app or website, leveraging each interaction to personalize loyalty campaigns and reward offers at scale. Marble Slab is advancing the industry with a tech infrastructure that engages customers and provides a competitive advantage to its store operators and franchisees.”