TORONTO — Lactalis Canada’s yogurt brands, including iÖGO, iÖGO nanö, Astro, Olympic and siggi’s, have once again teamed up in support of Kids Help Phone with its annual Snack, Give & Win campaign.
In market nationally until Sept. 29, 2024, the campaign will see the company’s yogurt brands donate $40,000 to Kids Help Phone in support of children and youth mental health. New to this year’s campaign, consumers will also have the chance to win $5,000 by purchasing a Lactalis Canada yogurt and uploading their receipt to snackandgive.ca.
“With this latest iteration of Snack, Give & Win, we’re not only going beyond on-shelf deals to generate value for our consumers — particularly during the busy back-to-school period — but supporting the critical work of Kids Help Phone focused on youth mental health and wellbeing,” says Adrienne Pagot-Gérault, general manager, Yogurt & Cultured Division at Lactalis Canada.