MADISON, WIS. — The International Dairy Deli Bakery Association (IDDBA) has merged its marketing and membership teams and promoted Whitney Atkins to vice president of the new marketing and membership department.
“Doing even more to bring together the already strong collaboration of marketing and membership is exciting,” Atkins said. “This change will help us better serve IDDBA’s members and the industry.”
“Since joining the association, Whitney has led marketing efforts that have produced event and membership growth, while working hard for the association’s endeavors to support the industry year-round,” said David Haaf, IDDBA president and CEO.
Haaf said that combining Atkins’ marketing accomplishments and member loyalty and growth initiatives will help IDDBA serve its member base and industry well into the future.
Jeremy Johnson, vice president of events, will now oversee IDDBA’s flagship trade show registration, the association said.
“Our industry has experienced significant change in the last few years,” Haaf said. “These strategic moves allow IDDBA to better support the dairy, deli, and bakery industries amidst those changes and into the future.”