Golden Chick will support more than 230 schools near the brand’s restaurants as part of its system-wide giveback initiative. To support, the brand will give 50 cents from every order of its new churro menu offering now through Dec. 29.
After launching the initiative last year, Golden Chick raised $190,584 for more than 300 schools, according to a press release.
“This partnership has given us both a stronger identity and purpose as an organization,” Howard Terry, chief marketing officer at Golden Chick, said in the press release. “This year, we’ve doubled the length of time of the campaign, allowing guests to not only enjoy more of the limited-time offering but also to maximize the funds that we can contribute to schools in the communities that have given us so much love and support over the years.”
What makes this philanthropic partnership unique is that selected schools receive donations without needing to contribute additional time or resources. Money is donated straight from the sales of the churros to the schools to assist with purchasing classroom supplies, school beautification projects, class trips and everything in between.
“We are looking forward to continuing to get to know our communities even better through this initiative,” Terry added. “It’s an incredible way to unite each of our franchisees under one cause to give back.”