New wings concept lifts Brinker’s outlook | 2020-08-14



DALLAS — A conscious decision to stay true to the strategy it has been working on for more than two years — delivering on digital, off-premises, value and scale — helped Brinker International Inc. weather the impact of the coronavirus (COVID-19) pandemic during fiscal 2020. A new chicken wings concept also looks promising.

“We didn’t have to scramble when the pandemic hit,” Wyman T. Roberts, president and chief executive officer, said during an Aug. 12 conference call with analysts. “We walked into it with seven solid quarters of performance. All we had to do is stay focused and push the accelerator a little harder. As a result, we set the bar in casual dining, landing the top spot in sales and traffic for three straight months according to KNAPP-TRACK, and we’re poised for continued future success.”

Even so, the pandemic hit Brinker hard.

Net income in the year ended June 24 was $24.4 million, equal to 64¢ per share on the common stock, down 84% from $154.9 million, or $4.04 per share, in fiscal 2019. Net sales fell 4.4% to $3.079 billion from $3.218 billion.

Despite the hit to financials, Brinker said it has seen positive signs in results generated by its Chili’s restaurant chain recently, and a new concept has the company excited about the year ahead.

Using its existing strengths in the digital space and off-premises, Brinker during the last week of fiscal 2020 accomplished something that Roberts claims “no other restaurant company has ever done” — launch a virtual brand in all its outlets across the United States in a single day.

Developed over the course of six months and launched overnight with minimal investment in a consumer channel where demand is growing by more than 100% annually, It’s Just Wings leverages existing Chili’s and Maggiano’s kitchens and cooks to sell chicken wings (smoked, fried and boneless) featuring a variety of sauces. It’s Just Wings operates exclusively through a partnership with DoorDash.

“Sales continue to build every week, and we clearly see the potential to exceed $150 million in the brand’s first year, which would secure It’s Just Wings a spot in the top 200 restaurant brands,” Roberts said. “Over the years, casual dining has been deemed for being overbuilt. We believe this is our opportunity to prove that maybe it isn’t overbuilt, it’s just underutilized. It’s Just Wings leverages existing buildings, equipment and labor. Even after aggressive pricing and marketing, buying quality ingredients and packaging and paying our last-mile logistics partner, we’re generating strong flow through.”

Roberts said It’s Just Wings guests are highly incremental to Brinker’s concepts, and feedback has been “extremely positive.”

“Taking into account our scale, the capacity of our kitchens, our exclusive partnership with DoorDash, we believe our ability to win in this space is unmatched,” he said. “So, we’re testing additional virtual concepts and learning how to drive visibility among the millions of DoorDash guests looking for food delivery options. And how to continually improve our operations to meet consumer demand for speed, food quality and value. We are pleased to have not one but two brands that rank among the most popular on the DoorDash platform, and we’re excited about the potential that lies ahead.”



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Chipotle bolsters its food safety advisory council



NEWPORT BEACH, CALIF. – Chipotle Mexican Grill Inc. announced the appointment of Frank Yiannas to its Food Safety Advisory Council on April 13. Yiannas is the fifth member of the council, which is comprised of independent food safety experts tasked with ensuring Chipotle’s food safety practices evolve with the times and serve as the blueprint for the foodservice sector.  Earlier this year, Yiannis resigned from his role as the US Food and Drug Administration’s (FDA) deputy commissioner for food policy and response, a position he held since 2018. In the 30 years before joining the FDA, he served in food safety and leadership roles with Walmart and The Walt Disney Co.  

Yiannas is the newest addition to the council, which includes David Acheson, MD, former FDA Associate Commissioner of Foods; Elisabeth Hagen, MD, former United States Department of Agriculture Undersecretary for Food Safety; Hal King, PhD, former Centers for Disease Control and Prevention Research Scientist and Director of Food Safety with Chick-fil-A; and James Marsden, PhD, former Head of Food Safety at Chipotle and distinguished professor.

Kerry Bridges, vice president of food safety with Chipotle, said maintaining the company’s bench of food safety advisors is a priority.

“In order to make sure our food safety culture and programs are as robust as possible, it’s critical to supplement our internal expertise with independent external guidance,” he said. “Frank’s vast experience with the FDA and other large brands will help guarantee Chipotle’s food safety standards continue to be best in class.”

“I’m delighted to join and collaborate with some of the nation’s foremost food safety authorities and serve on Chipotle’s Food Safety Advisory Council,” Yiannas said. “I look forward to lending my experience to a company committed to ‘cultivating a better world’ that benefits people and the planet.”



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Starbucks provides timeline for next CEO



SEATTLE — Howard Schultz, who returned to Starbucks Corp. as interim chief executive officer on April 4, will remain in that role through the first quarter of fiscal 2023 as the company continues its search for its next permanent CEO, Starbucks said on June 6. The company said it is on track to name a new CEO in the coming months.

Starbucks said the timeline provides the company “the ideal runway for a seamless transition and continuity of leadership through the 2022 holiday season, as the business transformation continues.”

“Since returning as interim CEO on April 4, Schultz has engaged deeply with partners (employees) of all levels of the company, working directly with the leadership team to shape a strategic plan for the future of a reimagined Starbucks Coffee Co.,” the company said. “The reinvention plan is being designed through co-creation across the organization with a focus on exceeding the expectations of both partners and customers.”

Kevin Johnson stepped down as president and CEO of Starbucks on April 4. At that time, Schultz agreed to return to the company. Schultz previously was CEO from 1986 to 2000, and again from 2008 to 2017.



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Sysco accuses four meat processors beef price fixing



HOUSTON, TEXAS – Wholesale restaurant food distributor Sysco Corp. filed a lawsuit against the world’s largest meat processors, claiming they colluded to fix beef prices.

Filed on June 24, the complaint accused Tyson Foods Inc., JBS USA, Cargill and National Beef Packing Co. of manipulating the beef market.

Beginning as early as 2015, the meat processors “exploited their market power in this highly concentrated market by conspiring to limit the supply, and fix the prices, of beef sold to Plaintiff in the US wholesale market,” the lawsuit alleged.

A former Swift employee, whose identification remains confidential, confirmed Sysco’s allegations, according to the court documents. 

The four companies hold over 80% of the domestic cattle market, while the next largest meat processor holds a 2-3% share, the lawsuit said.

The companies on trial have faced previous accusations regarding price fixing

Since June 2020, the US Department of Justice has been investigating their beef-pricing practices dating back to January 2015, but the DOJ has not yet made an official report on its investigation.

JBS paid a $52.3 million settlement in a beef price-fixing case and $12.75 million settlement in a pork price-fixing case, but JBS, Cargill, National Beef and Tyson deny any allegations of price fixing.



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Acquired Ruth’s Chris elevates Darden’s performance



ORLANDO, FLA. — Some good news came Darden Restaurant Inc.’s way in the first quarter ended Aug. 27. Same-restaurant sales rose 5%, and executives increased expected synergies from the acquired Ruth’s Chris Steak House brand.

Still, Orlando-based Darden stuck to its fiscal-year outlook of adjusted diluted net earnings per share from continuing operations of $8.55 to $8.85 per share. Rajesh Vennam, chief financial officer, said he has seen “mixed data” on consumer patterns.

“The primary biggest risk is obviously on the consumer: What happens with the consumer?” he said in a Sept. 21 earnings call to discuss first-quarter results. “Second is on the commodities. We’re trying to understand what’s going to happen, especially with beef — 22% of our basket is beef. So there’s some risk there. Now the pricing in beef has remained pretty high because of the supply being down in the mid-single digits. We’re starting to see some additional imports that might help on the beef front, but it’s too early.

“So I guess all things considered at this point, we felt like it was prudent to stay with the guidance we provided.”

In the quarter Darden had net earnings of $195 million, or $1.61 per share on the common stock, which was up 0.7% from $193 million, or $1.58 per share, in the previous year’s first quarter. The Ruth’s Chris transaction and integration-related costs had a negative impact of 18¢ per share.

Total sales jumped 12% to $2.73 billion from $2.45 billion, driven by the same-restaurant sales increase and sales from adding 77 company-owned Ruth’s Chris Steak House restaurants and 46 other net new restaurants.

The results failed to boost Darden’s stock price, which closed at $145.49 per share on the New York Stock Exchange Sept. 21, down 2.7% from a close of $149.46 on Sept. 20.

While same-restaurant sales in the quarter increased 6% for Olive Garden and 8% for LongHorn Steakhouse, they decreased 2.8% in fine-dining restaurants.

“We are seeing a little softness versus last year with household incomes above $125,000, and that primarily affects our fine-dining brands, but it does affect all of our brands,” said Ricardo Cardenas, president and chief executive officer of Darden Restaurants.

Permitting delays also are hindering plans to open new restaurants.

“We also are being a little selective, especially where inflation and costs have made the economics of the deals a little less attractive, and we generally like to have good margin of error with our projects,” Cardenas said. “And so we’ve turned down a few projects just because costs are a little higher than we wanted them to be.”

Darden Restaurants completed its acquisition of Ruth’s Hospitality Group, Inc. on June 14.

“Previously, we anticipated $20 million in annualized run-rate synergies,” Vennam said. “We now expect approximately $35 million of gross run-rate synergies and other cost savings, and we anticipate investing approximately $10 million into the business, resulting in annualized net run rate synergies of approximately $25 million, and for fiscal 2024, we now expect approximately $12 million of net synergies.”



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Brinker outlines transition plan for CEO role



DALLAS – Brinker International announced on May 16 that Wyman Roberts will retire as chief executive officer and president of the company. This includes leaving his position as president of Chili’s Grill & Bar and member of the board of directors starting on June 5.

Kevin Hochman was appointed president and chief executive officer of Brinker along with the other posts held by Roberts.

Roberts served as CEO and president at the company since 2013. Before that he held various roles with Brinker starting in 2005 including chief marketing officer of Brinker and president of Maggiano’s Little Italy. He will continue to serve the company in an advisory role for 12 months as part of the company’s succession plan.

“Since starting with Brinker 17 years ago, I have been inspired by the passion for making guests feel special about what our ChiliHeads, Maggiano’s Teammates and BrinkerHeads bring to our restaurants every single day,” Roberts said. “It has been a privilege to lead and be a part of this great company. I am impressed with Kevin’s character and leadership skills, and I look forward to seeing him take our company to the next level of success as we make this transition.”

Prior to joining Brinker, Hochman worked as the president and chief concept officer for KFC US. From December 2019 until January 2022, he also worked as president of Pizza Hut US at the same time. Before working at Pizza Hut and KFC, Hochman spent 18 years at various brand management and marketing roles at Procter & Gamble. 

“I am honored to be appointed Brinker’s president and CEO and appreciate the support of Wyman and the Board,” Hochman said. “I’ve been very impressed with our operations and technology and see huge potential for growing our iconic Chili’s and Maggiano’s brands. Brinker’s mission is about making people feel special, and that’s something I’ve tried to do throughout my career.”

Brinker owns, operates or franchises more than 1,600 restaurants in 29 countries and two US territories. 



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Chipotle details success of new menu item



NEWPORT BEACH, CALIF. — Earlier this year, Chipotle Mexican Grill Inc. unveiled a new menu offering inspired by two TikTok content creators. The digital-exclusive fajita quesadilla adds peppers and onions, plus a side of the chipotle-honey vinaigrette customarily served with its salads, to the standard quesadilla, which typically features cheese and pork, beef, chicken or tofu.

The genius of the now-permanent addition to Chipotle’s menu, said Brian R. Niccol, chairman and chief executive officer, is the product is made with existing ingredients in the restaurants’ kitchens. Only a few tweaks to the digital ordering technology were required.

“For the most part, this was a really easy one for operators to execute,” Niccol said during an April 25 earnings call. “So, the team is doing some work to figure out other opportunities like that within our menu and maybe could apply for both the frontline and the digital line. I do believe there’s still a lot of hidden gems within the Chipotle menu. And I think we have the opportunity to talk about them in a more visible way.”

The launch of the fajita quesadilla resulted in a near doubling of total quesadilla sales and “two of our top digital sales days of all time,” he added.

As management continues to focus on the fundamentals of its operations, opportunities to introduce innovation with little complexity are a priority. A limited-time offering of chicken al pastor, as another example, combines the brand’s grilled chicken with a spicy marinade. That item has been “broadly appealing” to both new and existing customers, Niccol said.

Net income for the first quarter ended March 31 was $291.6 million, equal to $10.56 per share on the common stock, up 84% from $158.3 million, or $5.64, in the prior-year period. Restaurant-level margin benefited from higher sales, labor efficiencies and lower avocado prices, said John R. Hartung, chief financial officer.

Total revenue increased 17% to $2.4 billion from $2 billion.

Comparable restaurant sales increased 11%, as in-store sales grew 23% over the last year, and digital sales represented 39% of sales. The company opened 41 new restaurants during the quarter.

Executives expect second-quarter and full-year comparable restaurant sales growth in the mid- to high-single-digit range and are planning 255 to 285 new restaurant openings in 2023.

Shares of Chipotle Mexican Grill on the New York Stock Exchange were trading as high as $2,047.31 on April 26, up 15% from the day before.



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Starbucks announces new CEO | MEAT+POULTRY



SEATTLE — Laxman Narasimhan will be the next chief executive officer of Starbucks Corp. He initially will serve as incoming CEO effective Oct. 1 and work with Starbucks’ interim CEO Howard Schultz. He is scheduled to take over as CEO on April 1, 2023.

Narasimhan will step down from his role as CEO of the Reckitt Benckiser Group PLC, London, on Sept. 30. Prior to leading Reckitt Benckiser, he held leadership roles with PepsiCo Inc. and McKinsey & Co.

“When I learned about Laxman’s desire to relocate, it became apparent that he is the right leader to take Starbucks into its next chapter,” Schultz said. “He is uniquely positioned to shape this work and lead the company forward with his partner-centered approach and demonstrated track record of building capabilities and driving growth in both mature and emerging markets.”

Mellody Hobson, independent Starbucks board of directors chair, added, “Laxman is an inspiring leader. His deep, hands-on experience driving strategic transformations at global consumer-facing businesses makes him the ideal choice to accelerate Starbucks growth and capture the opportunities ahead of us. His understanding of our culture and values, coupled with his expertise as a brand builder, innovation champion, and operational leader will be true differentiators as we position Starbucks for the next 50 years, generating value for all our stakeholders.”



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Sysco, CAB partner in animal welfare training, certification



WOOSTER, OHIO — Certified Angus Beef (CAB) and global foodservice distributor Sysco announced a strategic partnership to promote animal welfare and beef sustainability. Through their collaboration, the companies will offer Beef Quality Assurance (BQA) training and certification.

Providing BQA Certification to 1,000 producers, CAB and Sysco will host nine training sessions between August 2023 and June 2024.

“Through this partnership, we can further empower farmers and ranchers with the knowledge and tools necessary to meet the highest standards of animal care and continue to foster a culture of cattle care,” said John Stika, president of CAB. “Today’s consumers have greater interest in how their beef is raised and the practices behind it. Programs like BQA help bring our customers and beef community closer together in that understanding, building trust to ensure a sustainable future for our industry.”

BQA Certification is funded by the Beef Checkoff. As a nationally recognized education and certification program, BQA Certification provides a comprehensive training for best animal care and handling practices, including how to responsibly use antibiotics. Leading animal welfare and cattle care experts designed the program and regularly update it to the most current standards.

Through their Cattle Care Partnership, CAB and Sysco hope to demonstrate their commitment to producing ethical, sustainable, quality beef and instill trust in beef consumers.

“We’re proud to partner with Certified Angus Beef, a brand led and owned by farmers and ranchers and known for its commitment to excellence,” said Henry Fovargue, Sysco’s vice president of sustainability. “Together, our efforts aim to further strengthen the livelihoods of family farmers and ranchers who are dedicated to producing high-quality beef and prioritizing the welfare of animals and the environment.”



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Foodservice sector faces continued challenges



KANSAS CITY, MO. — The National Restaurant Association’s (NRA) Restaurant Performance Index (RPI) over the past year shows an important industry category in turmoil. Inflation, consumers with less disposable income and rising labor costs are only some of the issues that have combined to challenge the ability of operators to run their businesses profitably.

The RPI is a monthly composite index that tracks the health of the US restaurant industry. It is published on the last business day of each month, and the index is measured in relation to a value of 100, with values above 100 indicating a period of expansion and values below 100 representing category contraction.

For May, the RPI stood at 99.1, up slightly from 98.8 in April. In May 2023, the RPI was 99.6, down 1.3% from 100.9 in April.

Underpinning the RPI are two components — the Current Situation Index that measures current trends in same-store sales, traffic, labor and capital expenditures, and the Expectations Index that measures the six-month outlook of restaurant operators for same-store sales, employees, capital expenditures and business conditions.

The Current Situation Index in May was 98.7, up 0.6% over April but down from 99.7 in May 2023. May 2024 marked the eighth consecutive month the Current Situation Index was in contraction territory due to weak sales and customer traffic, according to the NRA.

The Expectations Index rose to 99.6 in May from 99.5 in April. In May 2023, the Expectation Index also was 99.5. The NRA said the May 2024 index level shows restaurant operators remain uncertain about both sales and the overall economy in the months ahead.

Interestingly, 30% of restaurant operators who responded to the NRA survey said they expected higher sales in six months versus the same period of the previous year. Twenty-five percent indicated they expected lower sales in six months. But when asked about their outlook for general economic conditions in six months, 43% indicated they expect it to be worse versus 13% who expect better conditions in six months.

Lower-income consumers have been the most adversely affected by the economic climate, and Ricardo Cardenas, president and chief executive officer of Darden Restaurants, the owner of restaurant concepts including Olive Garden, Ruth’s Chris and Yard House, said the weakness has hurt the company’s results.

McDonald’s Corp. has seen similar behavior shifts and introduced a national value menu last month to recapture some of its lost business.

But it may be shortsighted to solely blame restaurant category weakness on the overall economy and behavior changes among lower-income consumers. While both are contributors, restaurant outlets operate on slim margins, and other economic shifts related to higher labor costs, reduced traffic at some outlets due to more people working from home and the adoption of a four-day work week by some businesses also may be contributing to this period of contraction.

The restaurant industry has been buffeted by significant challenges since the COVID-19 pandemic. While the category has weathered many of the difficulties, operators may only now be understanding the full scope of changes to the market that have occurred since March 2020.



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