In Central America, Women Coffee Producers Lead the Charge in Battling Climate Change


Coffee plants undergo immense stress due to fluctuations in weather due to climate change. In a world of increasingly unpredictable weather patterns, coffee plants face a variety of stressors, from temperature variations to dry spells to intense rains. 

Over the last few decades, climate change has altered how coffee producers run their farms. In response, women coffee farmers have moved to adopt weather-resilient practices such as increasing shade on farms, diversifying their crops, and moving to sustainable farming techniques. 

We chatted with four women coffee growers across Central America and asked how they have adapted growing practices on their farms to combat the effects of climate change. Their work not only enhances their farms but also inspires others to adopt similar practices. 

Faced with increasing climate fluctuations that endanger coffee crops, these producers implemented innovative strategies and sustainable practices to secure the future of their harvests. As a result, their efforts are driving a broader movement toward sustainability within the coffee industry in Central America.

Resilient Hybrids 

Coffee plants require specific conditions to thrive: stable temperatures (ideally between 60-70°F), adequate rainfall (about 60 inches per year), and well-drained, fertile soil. However, climate change has severely changed weather conditions in coffee-producing countries, resulting in things like increased rainfall or drought.

Faced with these climate challenges, many producers are left to find innovative ways to help crops navigate harsh weather conditions.  

One of the ways Tatiana Vargas, a Costa Rican coffee producer who manages her farm with her mother, has tried to adapt is by using hybrid varietals bred to withstand the impact of climate change. “Hybrids have stronger root systems and are robust and resilient against diseases,” says Vargas. “Also, climate change brings more pest infestations; by opting for hybrids resistant to these pests, you don’t have to rely on chemical pesticides that, in turn, harm the environment.” 

Tatiana’s mother picking cherries at their farm in Costa Rica.

Ana Maria Schmidt, a coffee producer from El Salvador, has also invested in hybrids on her farm, Finca Montealegre. “Hybrids are important, but as agricultural specialists, we need to regularly monitor soil conditions, temperature, and moisture levels to ensure the coffee crop is growing properly,” she says. 

However, Schmidt notes that she still needs to monitor plants closely and make changes based on the weather. “During climate changes, these varieties withstand rain and drought. But when there is a drought, there are also palliative measures that you can use, like an irrigation system.”

Coffee plants produce small, white flowers that are sweetly scented. These flowers bloom briefly and, once pollinated, give way to coffee cherries. Climate change can disrupt flowering, negatively impacting cherry development. 

“With the rain issue, the plants suffer. The rain affects the plants, causing them to change their flowering cycle; some plantations even flower prematurely due to the humidity—inconsistent or excessive rain disrupts this natural phenomenon,” says Patricia Rios, a fourth-generation coffee producer from Guatemala. “When this happens, the flower dries up, and you lose the coffee cherry. This is why it is important to have stronger varieties where flowers withstand these conditions without compromising the quality of the cup.”

Leveraging Information and Technology

Data collection is vital in creating strategies to combat climate change: monitoring coffee plants enables farmers to track growing conditions, detect pests, and optimize irrigation schedules. By leveraging technology, farmers can make informed decisions to mitigate the impact of climate change and disease risks. 

Patricia Rios at her farm in Guatemala.

Many Central American countries have associations that help farmers with the technical aspects of production. “ICAFE (the Coffee Institute of Costa Rica) helps by providing information: they offer free soil analysis and manage an early warning system. They publish alerts about coffee rust and provide guidance on when to implement preventive measures against diseases,” says Vargas. 

ANACAFE provides environmental consulting and guidelines for sustainable farming,” Rios says of the Guatemalan coffee governing body. 

Rios says that education and understanding the intricacies of coffee agriculture are also critical to fighting climate change. “We must learn to manage agriculture with products that are not destructive to our environment. We use mechanical management for soil cleaning, mowers, motor pumps, and fieldwork. We manage organic matter in our soils, [thus] improving them.” 

Carmen Cartagena, a fourth-generation coffee farmer from Honduras, is constantly tweaking her crop management strategies. “We are closely monitoring and tracking every step of our coffee production process, from how we manage the crops during their growth to how we handle the coffee after harvest,” she says.

“We also carefully manage the post-harvest process, which involves ensuring that the coffee cherries reach optimal maturity and are properly laid out to dry. This meticulous approach helps ensure the quality and consistency of the coffee.”

Carmen Cartagena monitoring coffee plants at her farm in Honduras.

“Agriculture changes almost daily, and scheduling is important because it depends greatly on climate change,” says Cartagena. “You have to be flexible to take care of the plant until the end of the harvest so as not to lose quality.” 

But truly, says Schmidt, it’s all about the soil. “We take care of our soil; if you take care of the soil, the soil will take care of your plants.” 

Diversifying Crops In Microclimates 

Although many of the effects of climate change are universal, each country has different territorial conditions. Cartagena has seen the impact of climate change in Honduras over decades. “When I was little, our farm was in an area with cold weather, abundant rain, and a pleasant climate. Forty years later, the area … [shows] clear signs of climate change. What used to be dense mountain terrain is now increasingly vulnerable to hurricanes. These hurricanes have devastated our water sources, leading to chaotic conditions.” 

In Costa Rica, Vargas says she’s seeing more farmers encouraged to plant trees to help create diverse ecosystems on their farms. “Our farm has shade trees, with different species providing various benefits: some add nutrients to the soil, others offer shelter for birds and mammals, and there are also fruit trees. These trees not only help maintain soil quality but also support the environment.”  

Ana Maria Schmidt with coffee cherries at her farm, Finca Montealegre, in El Salvador.

Cartagena is also diversifying the crops on her farm: she has 12,000 mahogany trees that provide shade and cooler temperatures. She encourages people to take proactive measures to combat climate change. “Much of the climate change issue is crucial,” she says. “If we don’t take action, it will be terrible for us and future generations.” 

There are still serious discussions to be had around climate change, and actors across the supply stream should engage in climate mitigation practices. However, for farmers living with the reality and implications of unpredictable weather patterns, innovation is critical. “People thrive more when faced with environmental challenges,” says Cartegena. “Stepping out of our comfort zones leads to adaptation and positive change.”





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Welcome to the Chaotic Cocktail Bar Era


House-made tinctures don’t really matter to that many people. They might matter to me, but I’m a certified geek when it comes to this stuff. For most guests at a bar, the vibes are more important than the drinks, and sipping on something tasty with a funny name while not sparing a thought about what it was or wasn’t fat-washed with is more than enough to satiate that cocktail craving.

While the majority of bars in the first wave of the modern craft era cocooned themselves within a formal, hushed setting — these were serious places of education and instruction, admiration and introspection, more so than they were mere watering holes — a growing lineup of today’s best cocktail bars are leaning hard in the other direction.

It’s the era of controlled chaos, and the bars and bartenders doing it best are the ones having all the fun.


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Serving Vibes With a Side of Controlled Chaos

Bubble guns, frozen drinks, and disco balls are more common at these bars than printed lists of house rules, garnish tweezers, and old-timey mustaches. “Chaos is that thing you’re allowed to play with once you’ve become really good and really comfortable with what you’re doing and who you are as a professional,” says Kristine Gutierrez, general manager of New York’s Mister Paradise.

Mister Paradise is the type of place where a bartender might pour a customer’s drink into a sippy cup if they’ve spilled, because why shouldn’t everyone be having a good time? And they can get away with that because the banter and jokes are underpinned by veritable hospitality chops. “Together, we know enough rules to finally allow ourselves to break a few of them, if not all of them; chaos without a foundation of trust, organization, and safety is just a mess,” Gutierrez says.

New York’s controlled cocktail chaos era was perhaps ushered in by Katana Kitten‘s opening in 2018. Masahiro Urushido’s lighthearted, giddy approach to service heralded the city’s entrance into a sillier and more casual stage. There are any number of examples in town these days but consider a six-block corridor of chaos down First Avenue in which Mister Paradise can be found alongside partners in chaotic cocktail crime Superbueno, as well as the forthcoming Schmuck.

“There’s a movement happening, as the industry has evolved from the days of buttoned-up, ultra-refined cocktail bars where you felt like you were in a library,” says Schmuck’s Moe Aljaff. “People want to drink top-tier cocktails in a space where they can laugh out loud, move around, and just enjoy themselves without feeling like they’re breaking any rules.”

At Service Bar in Washington, D.C., co-owner Chad Spangler refers to an in-house ethos of “RAH,” or random acts of hospitality, even from within the belly of a bustling and chaotic beast. “Our music is loud, our service is casual, we encourage our staff to joke around with guests, and approachability is always at the forefront — that’s where the controlled chaos comes in,” he says. “We just don’t take ourselves too seriously, and remember that hospitality is really what we are here for.”

Elsewhere around the world, the reigning queen of controlled bar chaos is no doubt Tokyo Confidential’s Holly Graham. “Of course, Holly Graham is the party,” Gutierrez says. “You never know what may happen when you’re with her, whether at her bar or in her company, but you know it’ll always be a good time.” But there are shining examples in almost every market, such as Maybe Sammy in Sydney, Sweet Liberty in Miami, Creps Al Born in Barcelona, and the Bar In Front of the Bar in Athens, to name a few.

“All these places understand that it’s not just about what’s in the glass, but how people feel when they’re drinking it — just an unbearable force of strong hospitality mixed with care and affection,” Aljaff says. Yes, high-end cocktails can come with a low-key vibe, amid an approachable and even irreverent setting. “We train our team to be super approachable, friendly, and maybe even a bit cheeky, but always with that foundation of strong hospitality,” Aljaff says.

The Bar as Entertainment Venue

A vibe doesn’t just exist on its own, of course, and what many of these bars do best is adjusting and tweaking the chaos as the night moves along, with bartenders and managers rejigging conditions like theater stagehands working behind the scenes to deliver a seamless performance.

“There is no set recipe for this; we adapt to the room each day for every service.”

Ignacio “Nacho” Jimenez takes on the role of master of ceremonies at Superbueno, interacting with guests and orchestrating different lighting and music to steer the collective whole of the bar in the right direction. “There is no set recipe for this; we adapt to the room each day for every service,” Jimenez says. “We constantly listen to our customers and tailor the experience accordingly. My staff and I are always present, ensuring each day provides a unique opportunity to take guests on a journey.”

At The Odd Couple in Shanghai, named for the duo of Shingo Gokan and Steve Schneider, the bar is draped in neon lights, and a giant, wall-sized digital screen displays a customized Pac-Man game that guests can play. “The focus is not only on cocktails here,” says bar manager Roger Yamagishi. “It’s the vibe.” He’ll adjust the bar’s lighting and 1980s soundtrack as the night progresses to ensure the vibe stays on point.

At REM in Rome, the bar’s entire concept is centered on shifting its environment as the hours tick away until the early morning. The bar shifts between four moods mimicking stages of sleep, from awake to light sleep, deep sleep, and the namesake REM, or rapid eye movement. The bar’s lighting, music, and even the drinks being served evolve as the night progresses.

This type of orchestration creates an experiential environment in which the drinks are only one component. “The cocktails are definitely important, but it’s the experience we build around them that really brings the magic,” Aljaff says. “We play around with music, lighting, and even the way we design our menus to make sure there’s an element of surprise and spontaneity in every visit. It’s that mix of take your work serious, don’t take yourself serious, that does it for us.”

Toronto’s Bar Mordecai has a main floor bedecked in Wes Anderson pink and kitschy animal statues, and a basement consisting of four thematic karaoke rooms. Yeah, it’s a bit chaotic over there. “We’re the definition of that, we might have four or five different concepts raging at one time,” says manager Dylan Maloney. Romantic dinners give way to dance floor parties, with karaoke revelers singing away in the basement and cocktail lovers sipping slowly at the bar.

Drinks have names such as Girl Math and New Rizz; there are house-canned cocktails and boozy soft-serve ice cream; and when in doubt, the trusty bubble gun is ready to be deployed. “How do we make ourselves seem not lame? Bubble gun, boom,” Maloney says. “If the mood matches, it happens.”

Inclusiveness at the Forefront of Chaos

Just as chaos is best backed up by hospitality, irreverence is best matched with inclusiveness, and it’s a near-universal ideal that these vibe servers adhere to. “At Superbueno, everyone is welcome,” Jimenez says. “Our dedicated staff, vibrant music, and inviting atmosphere are integral to the community’s fabric.”

At Milady’s, jello shots and grownup Appletinis are served under strings of pink Christmas lights and bartenders may wield — what else? — a bubble gun while pouring a batched drink. It’s a beloved aspect of the schtick, but owner Julie Reiner cares first and foremost about fostering a community. “Our goal was to create a space that offers a complete experience: somewhere with excellent cocktails and food and hospitality, but also somewhere everyone is welcome and can just have fun,” she says. “Milady’s is a neighborhood bar at its core; a place where folks feel at home. Anyone and everyone is welcome.”

The fact that there happen to be excellent cocktails might be what attracts a first-time visitor to any of these spots. But it’s likely the bar itself — the hospitality, the service, the vibe, the chaos — that turns first-timers into regulars.

“Our concept is, simply said, a party: a really good party, with great drinks, attentive service, and constant refills of water. It is wild, safe, and inclusive.”

“Service Bar’s mission statement is to be a neighborhood bar first and a cocktail bar second,” Spangler says. “In a way, we do the cocktails because it is what we love and find interesting, but that doesn’t mean our bar exists solely for those that agree. We focus on creating hospitality and inclusion as much as we preach about education surrounding cocktails and spirits.”

Throwing Out the Rule Book

There’s no cocktail industry manual that dictates serious drinks must be served in serious settings, and on a daily basis, more people are looking to relax and unwind than anything else. “I feel like the general desires of the drinking public tend to be more casual; most people don’t want to sit in what feels like a museum for their weekly tipple,” Gutierrez says. “Our concept is, simply said, a party: a really good party, with great drinks, attentive service, and constant refills of water. It is wild, safe, and inclusive.”

The formal bars that ruled the prior decade — of which many still exist, and of which many remain excellent — paved the way for their more freewheeling descendants. Guests don’t need a Cocktails 101 lecture because they’re familiar with the idea and are able to sit back and enjoy the ride in a way they may not have been before. “As craft cocktails become more prevalent on menus, they are shedding the image of stuffy, overwrought cocktail dens and are instead focusing on creativity, innovation, and fun,” Jimenez says. “This shift appeals to consumers who appreciate a more relaxed and engaging experience.”

Chaos, cocktails, and community can go hand-in-hand, it seems. “I think the world is craving comforting and warm experiences across the board, which includes where to eat and drink,” Reiner says. “With everything happening in the world, people want to feel safe and taken care of.”

These bars become community staples, authentic places where everyone — and their bubble guns — is welcome. “At Paradise, we’re exactly who we all wanted to be when we found a home in the industry,” Gutierrez says.

“We’re weird, wild, and after all, we’re the people who rejected a normal life and schedule. By being ourselves, we invite you to let go, too,” she continues. “That’s some good chaos. That’s who we are at Paradise.”





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Boutique coffee chain EL&N makes Slovakia debut with Bratislava outlet


The specialty coffee chain’s European presence now encompasses six markets, with first stores in Malta and the Netherlands also in development

The interior of EL&N’s Aupark Shopping Centre store in Bratislava | Photo credit: EL&N


 

UK-based boutique café group EL&N continues to expand across Europe with its first store in Slovakia – its sixth European market and 13th globally. 

 

Located on the ground floor of the Aupark Shopping Centre in Bratislava, the store features indoor and outdoor seating, a coffee truck and a bespoke pizza bar, which will host ‘make your own pizza’ classes. 


Founded by Alexandra Miller in 2017, EL&N has been expanding its presence across Europe in recent years – debuting in France in late 2021 and Italy in June 2022, before launching in Germany and Poland last year. 


The specialty coffee and lifestyle brand has also signed a franchise agreement with db Group to open several outlets in Malta and is exploring opportunities to expand to the Netherlands. 

 

Read related content: “It’s all in the little details for us” – EL&N Founder, Alexandra Miller 


EL&N also has a strong presence across the Middle East, with outlets in Bahrain, Kuwait, Qatar, the UAE and Saudi Arabia, and opened its first stores in South Africa and Malaysia in 2023.  

 

The coffee chain plans to launch in Macau later this year before debuting in Cambodia in 2025 via a partnership with French travel concession operator Lagardère Travel Retail. EL&N has also signed an agreement with retail conglomerate Reliance Brands to enter India


World Coffee Portal’s Project Café Europe 2024 report found the total Slovakian branded coffee shop market comprises approximately 140 outlets, led by value-focused McCafé and Germany’s Tchibo Kaffee Bar with 34 and 19 stores respectively. 


EL&N’s debut comes ahead of boutique Viennese bakery-café chain Aïda’s planned entry in the Slovakian market with an outlet at Bratislava’s Nivy Mall set to open in September 2024. 



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Watch a Spanish Nightclub Blow €120,000 of Petrus on Sangria


Fine wine-lovers, look away. In a video posted to its Instagram account on Saturday, Spanish nightclub Chingon Nights showed off its alleged €120,000 sangria made with about 10 bottles of Petrus. Yes, that Petrus, the 100-point Bordeaux that regularly sells for over $5,000 a bottle and can reach $20,000 or more depending on the vintage.

The video, captioned “La Sangria Mas Cara del Mundo” (“The Most Expensive Sangria in the World”) could make any seasoned wine collector weep. While some enthusiasts might wait their whole lives to try a sip of this coveted liquid, the nightclub powers through what seems to be 10 full bottles of Petrus, adding them to a giant punch bowl with fruit slices and orange juice.

It looks like Chignon Nights, which according to its Instagram page has locations in Madrid, Ibiza, Marbella, and Barcelona, is no stranger to blowing through luxury wines and spirits in the name of a good time. Other videos on its page showcase guests spraying or even dumping bottles of Champagne on the dance floor. But while we might be used to seeing Champagne get thrown around in celebrations, the total disregard for Petrus just hits harder.

Commenters on the video agreed, with some users dropping an earnest: “Oh, no you didn’t really do that.” Others criticized the debauchery, with posts like “Stupidity at its finest, if you got the money for that, please enjoy the wine correctly and enjoy every rare wine you can get.” Others insisted that the Petrus bottles were fakes, and we’re really hoping that’s the case.

All we can wish is that no real Petrus was harmed in the making of this film.





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Posted on Categories Alcohol

PRF: Farm Summit announces speaker line up for 17 & 18 October 2024


In early May 2024, Producer & Roaster Forum announced it will host the first-ever PRF: Farm Summit on 17 & 18 October in Santander, Colombia. Unlike previous editions, the event will take place entirely on a coffee farm with a specific focus on regenerative agriculture and organic farming practices.

PRF will host two events per year. In addition to the two-day forums in major cities across Latin American producing countries which attract thousands of visitors, the all-new Farm Summit will bring together a maximum of 1,000 attendees in more rural regions.

The goal of the new event format is to improve producers’ success and profitability in the long term by adopting more holistic farming practices. In line with this, PRF has announced a speaker line up that will provide valuable and actionable insight for all attendees, while also creating a more hands-on approach to industry events.

Read on to learn more about who will speak at the inaugural PRF: Farm Summit and how you can attend.

Learn more about PRF here.

What’s happening at PRF: Farm Summit?

The first Farm Summit will take place at Hacienda Cafetera La Pradera in Santander, Colombia – a Cup of Excellence award-winning coffee farm that also operates wet and dry mills.

La Pradera was handpicked to host the event given its strong focus on organic farming. In addition to growing shade-grown coffee, generating its own solar energy, and implementing crop diversification strategies, the coffee farm also produces its own biochar fertiliser.

Similar to the intimacy of the Sourcing Trip Experience at previous PRF events, Farm Summit will allow attendees to share practical hands-on knowledge. Roasters and traders from Germany, Japan, Ireland, the US, Poland, the UK, Hungary, Spain, Nigeria, the UAE, Croatia, Australia, and Indonesia will attend to engage with producers from over ten different origins.

Henry Wilson is the founder of PRF. He explains how the new event format will provide attendees with opportunities to build stronger relationships with prospective clients and industry peers.

“For producers, Farm Summit is a valuable platform to not only sell green coffee, but to establish alliances with farmers from different origin countries and leverage their experience,” he says. “Roasters, meanwhile, can see what other brands have achieved in the organic and regenerative agriculture markets, as well as sourcing coffee from like-minded producers and experiencing farming practices firsthand.”

Why regenerative agriculture and organic farming?

Each Farm Summit will have a focus based on feedback from previous editions. This year, it will be on regenerative agriculture and organic coffee production. 

Achieving and retaining organic certification can be costly, particularly for smallholders, so PRF will welcome producers who are already certified, as well as those who are interested in these practices and want to know more.

The event will explore how holistic farming practices can help producers lower production costs, adapt to the climate crisis, maximise yields, improve profitability in the long term, and differentiate themselves in the market – rather than a simplistic idea that higher prices are the only answer.

“There’s a clear need to discuss alternative models to address some of the biggest challenges that farmers are facing,” Henry says. “But to provide actionable solutions, producers need ownership over their supply chains. Utilising regenerative and organic farming is one of the most valuable ways they can achieve this.

“The common discourse is that these practices are more expensive for producers, but Farm Summit aims to open up the conversation and ensure producers’ voices are front and centre,” he adds.

Simultaneously, the event will address how the growing trend of regenerative agriculture certifications has created vague, catch-all terms that are difficult to define – and, therefore, are at risk of greenwashing. Moreover, with growing concerns about how certifications largely benefit actors on the consuming end of the supply chain, the event will offer solutions for how producers can generate and retain more value.

Announcing the speakers

As part of its overall focus, the event will host a tailored PRF Voices programme.

Hosting the event on a coffee farm allows roasters to more easily engage with producers, and learn more about regenerative agriculture from farmers themselves – thereby placing them at the forefront of Farm Summit. 

Attendees can take part in talks and will then get to see and interact with specific topics and areas covered – such as biochar production, crop diversification, and shade-grown coffee systems.

PRF Voices

The PRF Voices programme will feature a carefully curated line up of lectures and panels from both international and Latin American industry experts – including Brazil, Honduras, France, the UAE, the US, and more:

  • The Carbon-Nitrogen Ratio: Climate-Resilient Strategies in Organic Coffee Production (Oscar Zacarias, Technical Manager at Agrosana, Guatemala)
  • Coffee for Health: A New Category with Great Potential (Ildi Revi, Chief Learning Officer at Purity Coffee, US)
  • Innovative Fermentation: Creating Unique Flavour Profiles Through Experimental Processes (Manuel Diaz, founder of ONA consulting, Mexico)
  • Resilience Through Crop Diversification: The Sancocho Method (Nelson Galindo Collazos, founder of Nelson Galindo Consulting, Colombia)
  • Certifications: Impact vs Marketing (Martin Mayorga, CEO of Mayorga Coffee, US)
  • Building and Implementing High Capacity Biofertiliser Factories (Nery Gonzales Hernández, Coordinator of the Technical Assistance, Projects, and Environment Unit at COMSA, Honduras)
  • Chromatography & Soil Quality Assessment (Tulio Esteban Lozano Vesga, founder of Campo Para Todos, Colombia)
  • Resilient Systems: Nature as the Coffee Farmer’s Best Ally (Arnaud Causse, Director of Agroecological Transition at Belco, France)
  • Cascara: Unlocking the Value of Coffee By-products (Andres Bahamón, researcher at Cesurcafé, Colombia)
  • Optimising Costs with Biochar: Technical Applications and Data-Driven Insights (Aristides José Noriega Hernández, CEOof BioSoils Group, Colombia)
  • Philosophical Dimensions of Coffee: Beyond Taste to Emotional Experience (Abdulrahman Hayel Saeed, founder of Mokha Not Mocha, UAE)
  • Strategies for Adapting to Climate Change in Coffee Farming (Juan Luis Barrios, owner of Finca La Merced, Guatemala)
  • Carbon Footprint in Brazilian Coffee: Measurement and Reduction Strategies (Ana Claudia Silva, Head of Impact at Sancoffee, Brasil)
  • How Producers Can Capture Value by Roasting Their Own Coffee (Eduardo Choza, Director of Coffee at Mayorga Coffee, US)

You can read more about the speakers at Farm Summit here.

Panels and roundtables

In addition to speakers, the event will include a select number of panels:

  • Role & Importance of Biochar in Coffee
    • Oscar Daza, founder of Hacienda La Pradera, Colombia
    • Mildred Daza, founder of Santa Maria Project, Colombia
    • Amellia Connell, Agricultural Engineer at Purity Coffee, France
    • Francisco Tamayo, Coffee Adviser at Purity Coffee, Colombia
  • Certifications and Controversies: Reviewing Regenerative vs Organic Practices
    • Jeffrey Chean, co-founder of Groundwork Coffee, US
    • Angela Pelaez Martinez, RGC Coffee, Colombia
    • Melina Devoney, independent, US
  • Exploring Subproducts and Byproducts of Coffee and Cacao Production
    • Yolima Ramirez Gómez, CEO of Indio Ramirez Café, Colombia
    • Liliana Caballero Rojas, Manager at Cafe Hacienda Casablanca, Colombia
    • Erica Sanchez, CEO of Somos Cacao, Colombia
  • Enhancing Soil Through Beneficial Native Microbiology
    • Alieth Cecila Polo, independent consultant, Colombia
    • Ángela Barrero, owner of La Bodega de la Finca, Colombia
  • Empowering Youth and Women Coffee Producers
    • María Cecilia Tobar Meneses, Coordinator of the Socio-Organisational Area at Federación Campesina del Cauca, Colombia
    • Tania Cecilia Landaverde, Organic Coffee Certification Technician at CESAL, Honduras
    • Irene Villavicencio, producer at MAV Coffee, El Salvador
  • Collaborating for EUDR Compliance: Producers, Traders & NGOs
    • Jaromir Hanzal, founder of International Center for the Advancement of Coffee, Czech Republic
    • Rodolfo Ruffatti, founder of International Center for the Advancement of Coffee, El Salvador

Alongside a specific focus on regenerative and organic agriculture, PRF: Farm Summit will directly address issues related to the European Union Deforestation Regulation

With medium and larger-sized companies expected to comply with new legislation by 30 December 2024 (and smaller brands needing to prove due diligence by June 2025), it’s essential that producers, roasters, and traders are aware of how the strict regulations will impact their operations. If not, they risk losing access to a market that accounts for over a third of global coffee consumption.

Bringing the industry to a coffee farm

For attendees to obtain as much value as possible, the event will include collaborative workshops and focus groups, such as Introduction to Regenerative Organic Certification for Coffee Farms hosted by Mayacert and a Bird Friendly coffee certification workshop hosted by Smithsonian.

PRF will then collate findings from these activities to pen an open letter to the coffee industry.

Additionally, there will be a number of cupping sessions run by some of Latin America’s finest coffee producers and traders, showcasing the very best that the region has to offer. Hosts will include Café Linaje, Algrano, Osito Coffee, and more.

There will also be a select number of booths for brands interested in regenerative agriculture and organic farming, as well as producers and roasters who already grow and source these coffees.

Competitions

PRF: Farm Summit will also host three competitions:

  • The fifth Cold Brew Coffee Championship sponsored by Toddy – where competitors must prepare two cold brew-based beverages, including a designer drink
  • The Cacao Masters Cup for producers to learn more about alternative cash crops, sponsored by Somos Cacao
  • The first-ever Soil of Excellence competition to assess soil samples from some of the world’s best producers, which is sponsored by Belco

The inaugural PRF: Farm Summit will be held entirely on a coffee farm on 17 & 18 October 2024. Attendees will be able to learn firsthand about holistic farming approaches to understand how these practices can support long term success for producers.

The Sourcing Trip Experience tickets are now sold out, but international tickets can still be purchased here. The PRF team is happy to recommend producers and farms to visit before or after the event, as well as producers who will be in attendance at Farm Summit.

You can stay up to date with all announcements for PRF here or by subscribing to the newsletter here.

Photo credits: Producer & Roaster Forum

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The 25 Most Expensive Bourbons in the World (2024)


If there’s one spirit synonymous with American drinking culture, it’s bourbon — and that’s written into law. America’s native spirit must be produced in the States to officially qualify as bourbon, and while it doesn’t have to be produced in Kentucky by law, 95 percent of it is.

Bourbon is available at a range of price points, but the rarest and oldest bottles of the spirit could set you back by about $55,000. From near impossible-to-find grails like Old Rip Van Winkle to coveted bottles that just hit the market a few months ago, these are currently the most expensive bourbons according to Wine Searcher.

25. John E. Fitzgerald Very Special Reserve 20 Year Old Straight Bourbon Whiskey, Kentucky, USA

  • Average price: $6,493
  • ABV: 45%
  • Tasting Notes: Caramel, dusty cocoa, clove, red fruit, figs

24. A.H. Hirsch Reserve 16 Year Old Straight Bourbon Whiskey, Kentucky, USA

  • Average price: $7,145
  • ABV: 45.8%
  • Tasting Notes: Creamy vanilla, toffee, oak, baking spices

23. Black Maple Hill 16 Year Old Premium Small Batch Kentucky Straight Bourbon Whiskey, Kentucky, USA

  • Average price: $7,690
  • ABV: 47.5%
  • Tasting Notes: Nougat, honey, brown sugar, marzipan

22. Martin Mills 24 Year Old Kentucky Straight Bourbon Whiskey, Kentucky, USA

  • Average price: $7,725
  • ABV: 53.5
  • Tasting Notes: Dark fruit, wood, leather, honey, cinnamon, butterscotch, spice

21. W.L. Weller 19 Year Old Kentucky Straight Bourbon Whiskey, Kentucky, USA

  • Average price: $8,457
  • ABV: 45%
  • Tasting Notes: Oak, caramel, spice

20. Willett Family Estate Bottled Single-Barrel 18 Year Old Straight Bourbon Whiskey, Kentucky, USA

  • Average price: $8,748
  • ABV: 55.1%
  • Tasting Notes: Caramel, vanilla, oak, spice, dark chocolate

19. W.L. Weller Millennium Bourbon Whiskey, Kentucky, USA

  • Average price: $9,060
  • ABV: 49.5%
  • Tasting Notes: Caramel, vanilla, toasted oak, dried fruit

18. Colonel E.H. Taylor Warehouse C Tornado Surviving Straight Kentucky Bourbon Whiskey, Kentucky, USA

  • Average price: $9,731
  • ABV: 50%
  • Tasting Notes: Jam-like fruit, vanilla, touches of smoke, tobacco

17. Buffalo Trace Distillery The Sixth Millionth Barrel Kentucky Straight Bourbon Whiskey, Kentucky, USA

  • Average price: $9,873
  • ABV: 45%
  • Tasting Notes: Vanilla, toasted oak, cinnamon

16. Elmer T. Lee 90th Birthday Edition Single Barrel Sour Mash Bourbon Whiskey, Kentucky, USA

  • Average price: $9,858
  • ABV: $45
  • Tasting Notes: Rye spice, vanilla, fruit undertones

15. Michter’s 25 Year Old Single Barrel Bourbon Whiskey, USA

  • Average price: $10,126
  • ABV: 58.1%
  • Tasting Notes: Molasses, holiday spice, chocolate, smoke roasted nuts, dried fruit, melted butter, vanilla

14. A.H. Hirsch Finest Reserve 20 Year Old Straight Bourbon Whiskey, Kentucky, USA

  • Average price: $10,166
  • ABV: 45.8%
  • Tasting Notes: Caramel, orange peel, leather, slight pepper

13. Willett Family Estate Bottled Single-Barrel 16 Year Old Straight Bourbon Whiskey, Kentucky, USA

  • Average price: $10,193
  • ABV: 50.6%
  • Tasting Notes: Pine, eucalyptus, toffee apple

12. Eagle Rare Double Eagle Very Rare 20 Year Old Kentucky Straight Bourbon Whiskey, Kentucky, USA

  • Average price: $10,564
  • ABV: 45%
  • Tasting Notes: Vanilla, toasted oak, caramel

11. Brown Forman’s King of Kentucky Single Barrel 18 Year Old Kentucky Straight Bourbon Whiskey, Kentucky, USA

  • Average price: $11,143
  • ABV: 65.55%
  • Tasting Notes: Caramel, dark chocolate, honey, cinnamon, tobacco

10. Weller’s Antique Reserve 10 Year Old Straight Bourbon Whiskey, Kentucky, USA

For the most part, any existing bottles of Weller’s Antique Reserve were produced in the late ‘50s and early ‘60s at the Stitzel-Weller Distillery under the direction of Julian “Pappy” Van Winkle I. Any such bottle from that time is a true relic of bourbon history. 

  • Average price: $12,358
  • ABV: 55%
  • Parent Company: The Sazerac Company

9. Hirsch Reserve 15 Year Pot Still, Kentucky, USA

In 1974, a bounty of whiskey from a small distillery in Pennsylvania was sold off after it was decommissioned, and a large portion of the barrels were sent to Kentucky for further aging. 15 years later, Adolph Hirsch discovered the batch, and after realizing its incredible quality, he purchased roughly 400 barrels and bottled them under his own name. And so, the world got Hirsch Reserve 15 Year Pot Still, which is technically a Pennsylvania bourbon despite being aged and bottled in Kentucky.

  • Average price: $16,024
  • ABV: 47.8%
  • Tasting Notes: Toffee, oak, plum, vanilla

8. The Last Drop 1980 Buffalo Trace Kentucky Straight Bourbon Whisky, Kentucky, USA

Hailing from the Buffalo Trace Distillery in Frankfort, Ky., The Last Drop 1980 was distilled in — you guessed it — 1980 by then master distiller, Gary Gayheart. Years later, the recipe was uncovered by current master distiller Harlan Wheatley who then aged the spirit for about 20 years before releasing just 240 bottles for sale.

  • Average price: $16,209
  • ABV: 45%
  • Tasting Notes: Figs, dates, maraschino cherries, wood, leather, tobacco, toffee, gentle warming spice

7. Colonel E.H. Taylor Old Fashioned Sour Mash Kentucky Straight Bourbon Whiskey, Kentucky, USA

Colonel E.H. Taylor Old Fashioned Sour Mash was distilled in 2002 as an homage to Edmund Haynes Taylor Jr., who was widely known to have used the sour mash process in the 1800s when he was distilling. Meant to be a new aged bourbon serving as a replication of the historic technique, the grains used in each bottle were set aside to sour naturally to lower the pH prior to distilling.

  • Average price: $19,578
  • ABV: 50%
  • Tasting Notes: Fresh honey, leather

6. Old Rip Van Winkle Handmade Family Reserve 16 Year Old, Kentucky, USA

Originally casked in 1974, this whiskey is rumored to have originated at the Boone Distillery in Boone County, Ky. Two versions of it exist today: this expression that was bottled in 1990 at 16 years, and another bottled in 1991 at 17 years. Both iterations actually replicated Maker’s Mark iconic melted-wax stopper, which Van Winkle claims he got away with using due to the trademark only being registered in the U.S.

  • Average price: $19,986
  • ABV: 50.5%
  • Tasting Notes: Toffee, caramel, nutmeg, vanilla

5. Old Rip Van Winkle Pappy Van Winkle’s Family Reserve 17 Year Old Kentucky Straight Bourbon Whiskey, Kentucky, USA

This is the aforementioned 1991 release of Boone-distilled Van Winkle Reserve whiskey. Both releases were initially intended for the Japanese market, as Americans weren’t as keen on paying premium prices for aged bourbon at the time.

  • Average price: $22,664
  • ABV: 50.5%
  • Parent Company: Buffalo Trace

4. Michter’s Celebration Sour Mash Whiskey, Kentucky, USA

In the 1970s and 1980s, Sour Mash Whiskey was Michter’s top selling product. After being discontinued in 1989, the brand relaunched the product in 2012 as Michter’s Celebration Sour Mash. The whiskey was produced by Micher’s master distiller, Willie Pratt, who blended all of Michter’s best bourbon and ryes aged from young to 30 years old to create just 273 bottles of Michter’s Celebration. Every gold-etched bottle is waxed and sealed, and includes a hand-signed letter from Willie Pratt himself.

  • Average price: $22,950
  • ABV: 43%
  • Tasting Notes: Toasted brown sugar, spiced smoky fruit, candied cherries, honeyed vanilla

3. Old Rip Van Winkle Twisted Spoke 16 Year Old Kentucky Straight Bourbon Whiskey, Kentucky, USA

The label design on this bottle is admittedly a far cry from most Old Rip Van Winkle releases, but the quality of the liquid has cemented this bourbon’s status as one of the most sought-after bottles in the bourbon space. Released as a one-off in partnership with Chicago bar Twisted Spoke, this bottle contains 16-year-old Stitzel-Weller bourbon

  • Average price: $29,634
  • ABV: 52.5%
  • Tasting Notes: Oak, cinnamon, cherry, vanilla

2. Old Rip Van Winkle Pappy Van Winkle’s Family Selection 23 Year Old Kentucky Straight Bourbon Whiskey with Glasses and Decanter, Kentucky, USA

Distilled from a wheated bourbon recipe, Old Rip Van Winkle’s ‘Pappy Van Winkle’s Family Selection’ 23 Year Old set a record in December 2022 as the most expensive bottle ever sold at New York’s Sotheby’s auction house. The bottle, which sold for 17 times the presale estimate of $3,000 to $4,000, fetched an impressive $52,000. Originally released in 2008, each bottle of Pappy Van Winkle’s Family Selection 23 Year Old was sold encased in a luxe black velvet bag.

  • Average price: $34,358
  • ABV: 47.8%
  • Tasting Notes: Candy corn, vanilla, cherry, walnut, dark raspberry, oak

1. Old Rip Van Winkle 25 Year Old Kentucky Straight Bourbon Whiskey, Kentucky, USA

Launched in 2017, Old Rip Van Winkle 25 Year Old is one of the most sought-after whiskies in the world and was distilled in 1989 at the now closed Van Winkle family distillery in Shively, Ky. There, it was aged from 1989 until 2002 when it was relocated to the Buffalo Trace Distillery after they acquired the label. At Buffalo Trace, it rested in its original casks until 2014 before it was moved into stainless steel tanks to prevent further aging. Just 11 barrels were distilled — amounting to 710 bottles — all of which are packaged in handmade glass decanters packaged in wood from the original oak barrels.

  • Average price: $52,888
  • ABV: 50%
  • Tasting Notes: Predominant oak, sugar, caramel, vanilla



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Former ‘Balmuccino’ Lip Balm Heads Sue Starbucks AgainDaily Coffee News by Roast Magazine


A Starbucks drink.

Representatives of a former Los Angeles company called Balmuccino are suing Starbucks for a third time, claiming that the coffee giant stole confidential product development details for coffee-themed lip balms.

Previous versions of the suit have been dismissed on procedural grounds, yet the Balmuccino lawyers continue to claim Starbucks poached private product details prior launching “The S’mores Frappuccino Sip Kit,” a line of Frappucino-themed lip balms, in 2019.

Incidentally, the 2019 Starbucks launch came just a week after Dunkin’ launched a lip balms designed to look and smell like its donut hole products, Munchkins.

The Balmuccino lawsuit, filed last week in a U.S. District Court (New York Southern District), repeats past claims regarding a 2017 meeting between the Balmuccino heads and former Starbucks executive in charge of product development.

The suit says the meeting was arranged by longtime former Starbucks CEO and President Howard Schultz and television personality and former Pennsylvania senate candidate Mehmet Öz, a.k.a. “Dr. Oz.” One of  Balmuccino’s managing members was Oz’s sister-in-law, according to the complaint.

Lip Balm. Stock photo.

The suit claims that the Starbucks representative “refused to enter into a Non-Disclosure Agreement, essentially promising that Starbucks could be trusted because Starbuck’s CEO had facilitated the meeting.”

The complaint notes that the Starbucks executive from the meeting left the company shortly thereafter.

“Then, in 2018, Balmuccino learned that Starbucks Research and Development personnel had contacted one of Balmuccino’s suppliers to create prototypes for Starbucks-branded lip balm-type products and lip balm cases, using specifications the potential manufacturer had received that matched those which Plaintiff had provided to Mr. Gelman during the Meeting,” the complaint states.

Starbucks has repeatedly stated that the claims in the previous Balmuccino lawsuits were without merit. “We look forward to presenting our case in court,” the company told DCN prior to the previous lawsuit being dismissed.


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The VinePair Podcast: Do Bartenders Need to Know Bar History?


“VinePair Podcast” host Adam Teeter came across recent survey results revealing that very few people in the industry are familiar with the movers and shakers of the modern cocktail renaissance. This prompted the pod team to question how crucial such historical knowledge is for the new school of somms and bartenders to succeed. Does knowing how classic (and modern classic) cocktails came to fruition actually give bartenders an upper hand when they go to make drinks of their own? Or is knowing why certain cocktails work flavor-wise enough? After all, if someone can make a good Division Bell, does it matter whether or not they know who invented it?

On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach discuss whether the current crop of bartenders and sommeliers should know the names and stories of some of their more famous predecessors, or if the only thing that really matters is being able to make the drinks and serve the wine. Tune in for more.

Zach is drinking: 2001 DeLille Cellars Chaleur Blanc
Joanna is drinking: Tito’s Moscow Mule at Bar Raval
Adam is drinking: 2005 Monemvasia “300” White

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Red Soil, Green Gold, Dark Secrets: Part Two


The following piece is the second of three installments that sheds light on the production of Yerba Mate and its cultural and economic impacts of Argentina, Paraguay, and Uruguay by Klas Lundstrom. You can catch up on part one here.

*This piece contains some strong language. In an effort not to censor the people interviewed, or offend the reader we have kept the words but altered some letters with a dash (-). *

Tareferos (leaf pickers) and ADT union activists get together for a Saturday barbeque, offering pastries and soda, while the rain pounds the tin roof. There are also reviros, a typical tarefero dish made of flour and fat. The dish’s origin is said to spring out of poverty; legend has it that a mother was grieving the fact that she didn’t have the means to provide for her children. As she wept over a pot of flour, her tears provided enough moisture to make a dough out of the flour.

Daniel Rodriguéz recalls the reviro plate he had on the morning October 2, 2000, in Colonia Aurora, along the Brazilian border. It was his last meal before everything went to hell. After the meal, Daniel filled his second sack with maté leaves for the day and set off for the awaiting truck at the end of the clearing.

Photo by Klas Lundstrom

“But there, waiting, was another truck,” he remembers. “Not the one we usually drove to the mill with. This one was a real piece of s—. But what could we do? We just loaded the f—– and hopped on top of it. It’s not the tarefero’s job to ask questions.”

Off they went, and down the roadside.

Daniel retells the ordeal with vivid details and a self-empathy learned after many years of recurring nightmares. His body was broken, and the accident was followed by five years of rehabilitation – and unemployment. He couldn’t walk for a long time, and his fear of riding trucks convinced him to seek assistance from the provincial authorities.

“I was treated as if I were a criminal,” he says. “The maté company wouldn’t help me, as far as they’re concerned, there were no papers linking me to them. And in the eyes of the authorities, during a national economic crisis, I was a todo negro, someone who’s not entitled to unemployment assistance, so there was no chance in hell for me to get counseling, compensation, nada. My family and I were hung out to dry.”

He can understand why his then-girlfriend broke up with him and took their child with her into another relationship. One where there were better possibilities for putting food on the table.

“She didn’t think I would be able to walk again or work,” he says. “I was left to recuperate alone. And once I was physically healed, to keep on working as a tarafero was the only option I had. I just pray for my child to stay at school.”

Broken bones may heal, but the scars after a broken life remain. As a child, he dreamt of a career as a soccer player. 

Now, as a man in his mid-40s, Daniel has limited mobility due to his accident. As he looks back, he reflects that things couldn’t have happened in any other way; the life of a tarefero is bound to social and economic structures, rooted in the region’s historical DNA.

“I was 26 years old at the time of the accident,” he says, “Now, I fear every truck transport. I have no choice, if I don’t go, I won’t get paid – but it’s a fear that never leaves my body.”

Out there, in the woods and remnants of a once staggering wilderness, are whole families living in shelters of tarpaulins and cardboard – a parallel society whose inhabitants enjoy no access to healthcare, education, or proper housing.

“They live their lives as modern slaves,” says Roque Pereira. 

Tarefero camps, where minors and small children live out in the wild under horrific conditions, reach the local press in the wake of dismantling raids. “But these people’s fates, and why they are forced to live out there in the first place, seldom reach the public’s eye. And these findings are only the tip of an iceberg. There are many people out there.”

There are no reliable numbers, but it’s estimated that tareferos and their families number 75,000 people in Misiones alone. Roque credits the lack of reliable numbers to political and economic interests that depend on the status quo.

“The whole industry is dependent on poor people to take on the most dangerous and least paid jobs,” he says.

One new settlement of maté workers has popped up in the outskirts of Oberá, in a valley next to a middle-class suburb. This working-class barrio, called Sapucay, is made up of shacks built with damaged wood and tin. There is limited access to running water, and the only electricity is produced by generators or stolen from nearby power lines. Dogs keep watch in sliding mud. Basic needs are ignored by authorities; fatal flooding has occurred, children are living without proper necessities, and many teenagers have already fallen into addiction.

Photo by Klas Lundstrom

The barrio is emptied during the day; most families are taking day jobs on maté plantations. A resident of the middle-class suburb next door, whose brick house sits behind a security fence, regards the inhabitants of Sapucay as “friendly ghosts,” like creations of a parallel reality.

“These people live completely beside the rest of society,” says Patricia Ocampo, co-founder of Un Sueño para Misiones (“A Dream for Misiones”), an organization that tackles child labor within the maté industry. “Misiones’s indigenous people are forced to take the least paid and most dangerous jobs.”

She points down the valley, but might as well refer to all of Misiones: “Now, they occupy land that used to be their ancestors’ home.”

* * *

On a road that cuts through the Núñez family’s outstretched, century-old maté plantation, a lonesome ant carries the remains of a leaf. Now and then the ant stops, as if catching its breath, before amending the burden and then continuing its trek to the other side of the road.

Ana María Núñez, the current farmer and steward of the Santa Inés plantation, knows this place by memory and love. She has wandered here her whole life, upon Misiones’s mineral-rich red soil, and she never gets tired of the land. She loves the interplay between nature and its inhabitants, and the untouched jungle pockets surrounding maté plantations.

“Jungle was all you found here until the first decades of the twentieth century,” Ana María explains. “Back then, in the early days, there were no roads or means of transportation, so all the harvest had to be dragged and carried through the jungle, and down to the river.”

The river, Paraná, is still there, separating Argentina and Paraguay. The plantation still holds a sense of ecological purity and social isolation, despite the proximity to the city of Posadas. At dawn, the world springs to life with the roars of brown howler monkeys, rather than traffic from Road 105.

“I’m glad that neither my grandfather nor the generation of my parents cut down this land,” she says. “All has been allowed to live on, thus making a walk here like a stroll back in time.”

The sense of timelessness is embodied not only in Santa Inés’s architecture, but in the sense that this is still a frontier; geographically isolated and far away from national capitals, and economically dependent on the earth.

Four centuries have passed since the first Jesuit missionaries set up camps, known as “Reductions,” to convert the semi-nomadic Guaraní tribes. For much of that time, the Atlantic Forest remained a hostile and impenetrable environment. But from the turn of the twentieth century, things have changed rapidly.

“People came here in search of maté trees,” says Ana María. “To them, maté was the path leading to a better life. It was their green gold.”

Photo by Klas Lundstrom

Organizing maté production in Misiones, however, turned out to be a difficult task. Maté trees grow wild and free all over Misiones, as well as in southern Brazil, Paraguay, and even in some parts of Uruguay. Still, farmers found it difficult to grow maté on fields, outside the jungle. Although missionaries learned the secrets of cultivating the plant in the countryside from their newly converted Guaraní brothers and sisters, it was a secret they never passed on. Then, in the early 1900s, a band of immigrant adventurers and entrepreneurs spent large sums of money and time to tame the herb that thousands, if not millions, of people – from Buenos Aires’s upper-class to the workers in Chilean copper mines – consumed daily.

“One of them was my grandfather,” says Ana María.

Pedro Núñez migrated from Spain to Buenos Aires in the 1870s before settling down in Posadas, then the gateway to Misiones’s maté bonanza. In 1901, Pedro Núñez became the first tourist entrepreneur to organize a river voyage to the mighty waterfalls of Iguazú, shortly prior his purchase of the piece of land that was named after his mother – Inés. Like many others, explains his granddaughter Ana María, he took a gamble and desperately tried to accustom the maté seeds to the red soil.

“But they couldn’t pull it off, and no one understood what they did wrong; they had the seeds, the climate, and the tools to make it happen – but the trees just wouldn’t grow.”

It wasn’t until the maté farmers let the seeds pass through the digestive system of birds that they started to grow, and when the trees began to pop up, the forest made way for plantations. The plantations then paved the way for an industry whose importance to the producing countries’ economy – and national identity – cannot be underestimated.

“To me, as a maté farmer, above all, it’s a way of life,” says Ana María.

She leads the way through hidden jungle pockets and fields. She halts, points at changes in the soil, or embraces trunks and whispers to them. In the background, the noise of tractors and chainsaws shred the silence. Days of harvesting are busy and noisy. For the Núñez family, the autumn harvest marks the end of a waiting game with Mother Nature.

“It takes time and patience to have maté trees grow without the use of chemicals and pesticides,” she says. “If you choose to cultivate maté in a sustainable way, one must look after the soil and let nature do her job. Now, we can enjoy the harvest and make way for the beginning of the next crop cycle.”

Photos were taken and kindly provided by the author, Klas Lundstrom. 


About the author: Klas Lundstrom (b. 1982) is a self-taught writer and journalist based in Stockholm, Sweden. He started writing as an eleven-year-old trying to cope with the death of his father. Author of numerous nonfiction books on, e.g., the U.S. uranium industry and its social and environmental impacts, Latin America’s forgotten regions, and East Timor’s walk from Indonesian occupation to U.N. colony. As a reporter, he has contributed numerous media outlets throughout the years, e.g. The GuardianThe Jakarta Post, and TT, Sweden’s equivalent to Associated Press.  He has lived in both Brazil and Uruguay and is a dedicated yerba maté consumer and hopes that his reporting on the maté industry can help other consumers understanding the business, and thus make more ethical and aware choices regarding products, companies, and origin.

Learn more about Klas Lundstrom, and follow him on Twitter.

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We Asked 11 Drinks Pros: What’s the Best Macro Light Beer? (2024)


While the light beer wars may be a thing of the past, the numbers suggest that light beer continues to win battles. In 2023, light beer hit a global market valuation of $312.9 billion, and the market’s projected to reach $401.3 billion in 2033. There’s nothing odd or remarkable about the style compared to what exists in the craft beer space, and that’s likely why they’re so popular. While IPAs, sours, and stouts have their dedicated followers, light beer’s mild flavor profile is made for the masses.

It’s also a style that brewers, bartenders, and other folks in the drinks industry can appreciate for various reasons, from feelings of nostalgia to the ease of reaching for something unfussy. But which macro light beer do they tend to reach for after a day of being surrounded by hops and fermentation tanks? We asked 10 professionals to find out. Here’s what they had to say.

The best macro light beer, according to drinks pros:

  • Pabst Blue Ribbon Easy
  • Michelob Ultra
  • Coors Light
  • Miller Lite
  • Suntory All Free
  • Iron City Lite
  • Corona Light
  • Bud Light Lime
  • Yuengling Light Lager


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“My favorite macro light beer has to be Pabst Blue Ribbon Easy. Pabst separates itself from other macro light lagers in that it’s a bit sweeter, but remains super drinkable while still having some flavor behind it. There’s also just something about their timeless can design that makes it stand out when you’re running into the grocery store for beer.” —Michael Bracco, brewer, FlyteCo. Brewing, Denver

“For macro light beers, Michelob Ultra is hard to beat. It only has 2.5 carbs per can, so it’s very drinkable without making you feel bloated.” —Alex Barbatsis, cocktail consultant, Bees & Bats Beverage, Chicago

“I think the proximity of a brewery to where you grew up, nostalgia, and marketing play a huge role in most people’s choice of macro light beer. Coors Light is an all-of-the-above choice for me. Coors Light has always been the unofficial macro lager of the West Coast, because prior to 1981, you could only get Coors beer west of the Mississippi. I also grew up stealing Coors Light out of my dad’s refrigerator when I was in high school, and it’s still my go-to when I plan on putting back more than six beers in a sitting. And there’s something about that frontier, Western-style marketing with the flowing rivers and scenes of the Rockies that’s just so wholesomely American.” —Trevor Walls, chief brewing officer, Brewery X, Anaheim, Calif.

“My go-to has always been and will always be Miller Lite. I grew up seeing that iconic white can with its navy blue writing, and no fishing trip was complete without a cooler full of them nice and ice-cold. I drink it now because it’s nostalgic. Let’s be honest, light beers don’t bring much to the table flavor-wise, so [that preference] is usually inherited, not chosen.” —Dalton Cousar, bartender, White Limozeen, Nashville

“While not saying light on the can, Suntory All Free takes the idea of an NA light to its absolute pinnacle. It has all the flavor you want in a crisp light beer, but it has no carbs, alcohol, or calories. Drinking culture is super strong in Japan, and that means they have also gone to lengths to make sure people who don’t drink can be included. All Free is an amazing example of this. While many great light-style NA beers are on the market, All Free is my go-to for those times when I would have reached for a cold one [before going sober]. For those who want a beer that isn’t a beer, try it; you won’t be disappointed.” —Karl Goranowski, beverage director, BATA, Tucson, Ariz.

“My personal favorite is Michelob Ultra for meeting this single criteria: It tastes the most like water. Or, in other words, it’s crisp and has the least flavor. Regardless of one’s choice, the most crucial element to enjoying any light beer is the temperature; it’s best served ice-cold.” —Aiyana Knauer, operations and distribution coordinator, Grimm Artisanal Ales, Brooklyn

“I have to shout out IC Lite, a legendary Pittsburgh staple. Pittsburgh Brewing Company has a lot of history, and the beer they crank out is unpretentious. IC Lite keeps things balanced; it’s not just thin sugar flavors, which is what puts me off from many light brews. Much love. Can somebody bring me a case?” —Nic Anselmo, head bartender, Bar Meridian, Brooklyn

“I’d go with a very cold Corona Light with lime. I grew up in Brazil, and I’m very used to the adjunct light lagers that we have there. The American beers don’t appeal to me as much as a light, refreshing, and fizzy Corona light.” —Maria Shirts, head brewer, Tin Roof Brewing Co., Baton Rouge, La.

“Truth is, I’m not much of a light beer guy when it comes to the macros. But you know what? I can really get down on some ice-cold Bud Light Lime — in a glass bottle, of course. (Don’t ask, it just hits different!) That bit of acidity really lifts the beer up, and makes it fun to drink. And fun is what I’m after when drinking light beer.” —Jake Guidry, brand director, Hopewell Brewing Co., Chicago

Yuengling Light Lager is my go-to. Like Yuengling, I was born in Pennsylvania, where my mother’s family has been in the hospitality and hotel business for generations. While hardline regional beer, cocktail, and spirit loyalties may have softened, the loyalty to this beer remains strong in my family. Traveling to a state that didn’t carry it for a gathering? We’d bring it. Back East and catching up with friends and loved ones? We’re drinking Yuengling. It has become as much a symbol of East Coast-ness as it is a subtle but poignant way to remember those who might no longer be physically present, but are always there in spirit when we offer up a toast.” —Paul Masterson, Southern California bar operations spirits specialists, Samson & Surrey, Miami

“If I’m reaching for a light lager, my choice is always Miller Lite. It’s dry and crisp. It has lower residual sugar than most of the other macro light beers. It also tastes neutral and clean to me, while its competitors taste unpleasant in a way that I associate with cheap beer as a whole. It also doesn’t hurt that it is quite similar to the Champagne of beers, Miller High Life, which is my all-time favorite macro lager!” —Daniel Galada-Maria, head brewer, Finback Brewery, Glendale, NY





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