Meat consumption in Brazil, the world’s largest exporter of beef and poultry, has plunged this year as higher food prices have dampened demand.

More than 90% of his Brazilians say they don’t want to go back to their old meat-eating habits.
According to a study by the Good Food Institute (GFI) and Toluna, a global research firm, 67% of Brazilians have consumed less animal protein.

Brazil joins the list of major meat markets that have curbed consumption amid rising prices caused by rising feed and logistics costs and declining shipments as exports to Asia surge.

Similar changes have also impacted beef sales in Argentina and the United States, which are the largest consumers of red meat alongside Brazil.

One in three Brazilians who limit their meat consumption use plant-based artificial meat as a substitute, up from 25% a year ago.

Such products are most popular with shoppers who have removed meat from their diet for health reasons, but are also being chosen by shoppers affected by food inflation.

Only 7% of Brazilians said they plan to eat more meat next year. Among those already buying less animal protein, 93% said they maintained or reduced meat in their previous diet already.

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