US promoting beef exports to Africa
Of the $5 billion in U.S. beef exported worldwide through May of this year, only $8 million went to Africa. However, Africa is a promising destination for beef breeds, a low-cost protein that helps meet Africa’s nutritional needs.
According to Matt Copeland, U.S. representative of the African Meat Exporters Federation, a growing population, rising need for affordable protein, a proliferation of Western retailers, and the easing of some regulatory barriers are making the region a major player in the U.S. market.
It indicates a potential growth market for red meat.
Related story: Beef market report – free sample PDF
Beef Checkoff Program
USMEF, with the support of the USDA and the Beef Checkoff Program, is working with importers, retailers and suppliers to lay the groundwork for expanding US red meat sales in the region. “There is a huge amount of consumers, and more than 200 million people live in Nigeria.
By 2100, China could become the most populous country in the world. China says “We are a short market for these meats, and we still have a long way to go to meet demand,” Copeland said. “I think you’re missing a ton, you can accept more offers. And we are ready and happy to get more offers in this sub-Saharan Africa market sector. It is the root of beef, beef head, and beef tongue used in the production. A great way to introduce consumers to a slightly different taste.”
More meat sales diversity
Copeland says a return to more regular shipping would bring more diversity to meat sales in Africa. At the same time, there has been significant growth in more traditional grocery chains offering higher quality cuts. “European outlets like Carrefour and Shoprite are South Africa’s pioneering retail organisations. There are over 2,500 centrally managed, commercially owned stores and about 500 more franchised stores. Companies such as his Massmart and Walmart in South Africa have substantial stakes in these companies,”
Copeland states “There is a genius coefficient, there is income, there is a difference between the haves and the have-nots. A wide variety of meats plays an important role in meeting the needs of the base. But on the other hand, there will definitely be opportunities for high-end muscle cuts over time because of the demand.
Related story: Drought drives cattle ranchers to liquidate herd
Follow us on LinkedIn, Twitter & Facebook.
Source: U.S. Meat Export Federation