Premixed cocktails crushed beer during the tournament. Here’s why ready-to-drink beverages are reshaping retail, foodservice, and your bottom line. The World Cup was supposed to be beer’s moment. Molson Coors deployed its largest media investment in years. AB InBev flooded bars with promotional energy. Michelob Ultra locked in as the official tournament sponsor. And yet … Continue reading Ready-to-Drink Cocktails Just Won the World Cup—And Your Bar Is Losing