The “organic” label indicates that the food was grown or raised without artificial chemicals, hormones, antibiotics or other additives.
As of July this year, organic meat and poultry only accounted for 0.2% of the total market volume measured since July last year, although organic MP sales have remained on a consistent decline since October 2021.
This drop in volume is consistent with a “significant price increase” since October 2021, with an average price up 5% over traditional meat.
Beef, lamb and chicken have all seen year-on-year declines in sales, with the ADHB saying shoppers who are no longer buying organic meat outside of promotions are the main culprit “causing this decline”. doing. According to ADHB, volume promotions may boost organic meat sales in the short term.
AHDB added that pork performed well during the same period, with 89% of its turnover coming from processed pork.
ADHB says that while consumers are ready to buy organic products, price remains “a major constraint exacerbated by inflation”.
“In the long term, organic [foods] will need to continue to increase their visibility and justify this price premium by emphasizing their environmental and health benefits.”
The ADHB added that “further recognition of the ecosystem services provided by organic [food] is on the horizon” as Defra plans to unveil the organic component of England’s sustainable farming incentives in 2025.
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