Impossible Foods has launched a new generation of meat substitutes with Impossible Burgers, Sausage, Pork and Chicken. Now, however, the company has taken its branded products beyond just meat, making whole frozen meals with a focus on distinctive products.

The 8 different options of the Impossible Bowl represent different cuisines and culinary preferences. These include Sweet & Sour Impossible Pork, Teriyaki Impossible Chicken, Impossible Pork Chili Mac, BBQ Impossible Pork, Spaghetti & Impossible Meatballs, Impossible Beef & Pork Pasta Bolognese, Impossible Beef Burrito Bowl, and Impossible Chicken Spicy Enchilada Bowl.

Transformation from plant based to…

With this launch, Impossible Foods is transforming from a pure plant-based meat company to a complete meal provider with meat substitutes. And these products lead the company into the realm of quick and convenient meals.Consumers interested in plant-based meats but who don’t want to prepare a full meal can opt for single serving frozen meals. more likely.

The frozen food category is now a good starting point. Sales in the category surged during the pandemic as consumers sought convenient, long-lasting food and supplies. The general consumer perception of frozen food is changing from stale and poor quality products to interesting, innovative, fresh and high quality products. As inflation and supply chain issues continue to push food prices higher, consumers are likely to buy more from their freezers. 82% of fresh food prices were higher than they were justified, even though they thought they weren’t.

The future looks bright for the region as the economy continues to be in turmoil. Frozen foods have for years been seen as an economic option for shoppers that perform well during a recession, a former Euromonitor research analyst previously told Fooddive. 7 in 10 respondents say they consider how much food is wasted when making purchasing decisions, and believe frozen food that lasts longer is the preferred option. Several other brands of plant-based spaces offer complete meals.Gardein, a plant-based company owned by Conagra Brands, has frozen trays of plant-based chicken and sausage.Tattoo Chef , also offers plant-based bowls and meals with chicken, sausage, and vegetables. Nestlé’s Sweet Earth has Awesome Grounds and Mindful His Chicken in frozen trays.

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Related article: Who is the ideal target market for plant based food?

Source: Food Dive