June 9, 2026 The global beverages market reached approximately $5.05 trillion in 2025 and is projected to grow to $5.42 trillion in 2026, driven by dual forces: a surging wellness movement that rewards functional and non-alcoholic drinks, and a premiumisation trend that lifts spirits and craft beverages to higher price points. Few industries touch every … Continue reading Global Beverage Industry Report 2026: Health, Premiumisation and the Race to Redefine What the World Drinks