Global Alcohol Industry Report 2026: The Great Recalibration — Moderation, Premiumisation and the Battle for the Next Generation of Drinkers

June 9, 2026 The global alcoholic beverages market is valued at approximately USD 1.70–2.72 trillion in 2026, depending on scope of measurement. Statista places combined at-home and out-of-home alcoholic drink revenue at USD 1.70 trillion; Fortune Business Insights values the market at USD 2.72 trillion. The global alcoholic drinks market is estimated at USD 1,895.3 … Continue reading Global Alcohol Industry Report 2026: The Great Recalibration — Moderation, Premiumisation and the Battle for the Next Generation of Drinkers