BFREPA has announced that Gary Ford, currently chief executive of the British Egg Industry Council (BEIC), will join the organisation as a PR and policy advisor from November.
Mr Ford has worked in the agricultural sector for more than 30 years and brings with him a wealth of expertise, Bfrepa said.
See also: Aldi hits free-range egg commitment more than a year early
He joins the organisation from the BEIC, where he was most recently chief executive.
Prior to that, Gary had a long career at the NFU, where he held various roles, including chief poultry adviser.
Mr Ford said: “When the opportunity to work with BFREPA arose, I didn’t hesitate.
“I am passionate about supporting producers; it’s where my roots are both in my working career and family history.
“The egg industry is in my blood, and I have seen how hard the BFREPA team works to support the free-range sector, and I am really excited to be a part of that.
“The next few years will likely bring a range of challenges for our sector, and I look forward to working with BFREPA to help steer us through them.”
One priority once in post is to meet members in a series of roadshows, helping them to understand what they want to see from the organisation in the future.
James Baxter, BFREPA chairman, added: “The egg industry is constantly evolving and faces some difficult challenges.
“Adding someone of Gary’s calibre to our team is a real coup for the organisation. His extensive knowledge in the poultry sector, combined with his willingness to engage with producers, will be a tremendous asset as we continue to navigate ever-changing policies from welfare and environmental to a cage-free commitment in 2025 and beyond.
“Gary will add to our team substantially, further strengthening our representation of members.”
Mr Ford starts his new position in November.