Harris campaign names rural outreach director

The presidential campaign of Democrat Kamala Harris has named Matt Hildreth, the founder and executive director of RuralOrganizing.org, as its national rural outreach director.

Shawn Sebastian, director of organizing at RuralOrganizing, which is based in Columbus, Ohio, said on X that Hildreth will take a leave of absence from the group.

“For over a decade, Matt has been working to build an empowered, thriving, and equitable rural America,” Sebastian said, citing as an example the RECOMPETE grants program in the CHIPS and Science Act passed in 2022, which he said “is now giving local leaders the opportunity to invest hundreds of millions of dollars in projects that work for their communities.”

RuralOrganizing.org has been committed to increasing good-paying jobs and wages, decreasing daily expenses, and improving the quality of life for rural communities experiencing economic distress, and we know Matt will continue that work with the Harris-Walz campaign,” Sebastian said.

“The Harris-Walz campaign’s rural operation is in very good hands,” he added.

On its website, the group touted its involvement in last year’s successful campaign to pass an Ohio referendum guaranteeing abortion rights in the state.

“RuralOrganizing was crucial in the passage of this constitutional amendment that enshrines into Ohio law the right for every individual to make their own choices when it comes to reproductive choice,” the group said on its website. “A cornerstone of our approach was the strategic door-to-door campaign and conversations from placing yard signs. Our canvassers and Vocal Locals engaged in meaningful conversations with voters, bringing the conversation about abortion access to people’s doorsteps.”
 

The campaign hopes to cut into Donald Trump’s support in rural areas in its bid to win battleground states such as Pennsylvania, Michigan, Wisconsin, Georgia and North Carolina.

Kylie Oversen, Rural Council chair for the Democratic National Committee, said she hasn’t had extensive contact with Hildreth but added, “I know [he’s] been doing really good work across the country in organizing in rural communities, particularly with state and local races, and I think that experience will be really valuable.”

She said she wished only that the hire “would have happened sooner, not just obviously the Harris campaign, but the Biden campaign,” which did not have a rural outreach director.

She said her understanding is that Hildreth “will be a one-person operation for rural,” but will work within the political team, which includes communications and fundraising. “He just will be focused directly on whatever rural outreach they have,” she said.

For more news, go to www.Agri-Pulse.com.



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Review on parameters optimization for smart hydroponic systems



Hydroponics has emerged as a sustainable alternative to agriculture. However, new technologies such as Industry 4.0, the Internet of Things (IoT), and artificial intelligence are needed to keep up with issues related to economics, automation, and social challenges in hydroponics farming.

One significant issue is optimizing growth parameters to identify the best conditions for growing fruits and vegetables. These parameters include pH, total dissolved solids (TDS), electrical conductivity (EC), light intensity, daily light integral (DLI), and nutrient solution/ambient temperature and humidity.

To address these, a systematic literature review was conducted to answer research questions regarding the optimal growth parameters for leafy green vegetables and herbs and spices grown in hydroponic systems. The review selected 131 papers related to indoor farming, hydroponics, and aquaponics.

The majority of the articles focused on technology description (38.5%), artificial illumination (26.2%), and nutrient solution composition/parameters (13.8%). Additionally, the remaining 10.7% of articles focused on the application of sensors, slope, environment, and economy.

The review aims to provide valuable information on optimized growth parameters for smart hydroponic systems and explore prospects and the application of digital technologies in this field.

Read the full review paper at: mdpi.com

Publication date:



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The LIVIE Dispenser by SEKOYA

SEKOYA® initially developed the LIVIE™ Dispenser as an answer to the new European Packaging and Packaging Waste Regulation (PPWR), getting close to becoming EU law which states that as of 2030, several types of single-use plastic packaging will be banned, including disposable packaging for <1.5kg fresh, unprocessed fruits & vegetables.

The company says now they see a lot of new opportunities popping up with this device.

The LIVIE Dispenser is a simple cooled unit that contains 3 kg of fruit, easy to clean, and has no contact with the fruit during filling due to a patented ‘Eco Box’. There is an option to add a fridge as a pedestal below the dispenser which can hold 4 Eco Boxes with 12 kg of fruit for easy refill in-store. These volumes are based on average sales per store today to minimize refill hassle.

The LIVIE Dispenser only functions with LIVIE™ selected blueberries that meet a defined quality standard – size and firmness are crucial not to end up with Marmalade. Our LIVIE™ Dispenser creates a significant step forward in blueberry availability, wherever you go.

The unique option this device gives is the freedom for a supermarket or food service player to choose a consumer pack that fits their consumer needs: 3 size options are available (small/medium/large cups), and each organization can decide which packaging material aligns best with their sustainability strategy (reusable, compostable, or recyclable).

SEKOYA® has been active in Snacking Blueberries since 2020 by offering big, crunchy, and tasty blueberries with a long shelf-life, of 52 weeks a year.

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Posted on Categories Fruits

Ron van der Knaap, founder and CEO of Van der Knaap Group, is stepping down

On January the 1st, 2025, Ron van der Knaap, founder and CEO of Van der Knaap Group, is stepping down. He has found his successor in Jelte Veenstra, who will be responsible for the day-to-day management of the organization. As founder, Ron has been involved with the organization for over 40 years.

The decision to step back followed a period in which the management of the organization focused on further professionalization and establishing a future-proof structure for Van der Knaap Group. Rejuvenation of the board and management played an important role in this.

When looking for a successor, Ron did not take any chances: “I find it important that my successor has a lot of knowledge of the organization and of the market in which we operate. Someone with broad interests and a lot of experience in an international production environment. In Jelte we have found such a person and I have every confidence that he can take Van der Knaap Group to an even higher level.”

Ron van der Knaap (left) and Jelte Veenstra (right)

As shareholder, Ron will remain closely involved in developments within Van der Knaap Group. He will assume the role of ambassador, with a focus on innovation and customer contact.

New CEO Jelte Veenstra is no stranger to Van der Knaap Group. He joined the company over twenty years ago. Jelte has held various positions within the company and has been responsible for the supply chain of coco substrate as a director since 2016. In this role, he has gained international experience.

Jelte said of his appointment: “The challenge of leading the company in a rapidly developing market, driving innovations and tapping into new markets makes me take this opportunity with both hands. It is fantastic to be able to give direction to an organization that greatly contributes to a sector that is responsible for important issues such as sustainable food production.”

“Our organization has a clear growth ambition for the coming years,” Ron and Jelte explain. An important focus is on backward chain integration in order to ensure delivery reliability and high quality of products. In addition, innovation is one of the pillars of the company. This recently led to innovations such as the organic water system (OWS) and circular raw materials and fertilizers.

“Furthermore, we find it important to offer continuity to our customers, but also to our staff and other stakeholders. We want to keep the beautiful aspects of a family business, but also want to grow and continue professionalizing to be ready for the future,” Jelte commented.

For more information:
Van der Knaap
www.vanderknaap.info



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Daybreak Sept. 5: Grim farm income numbers expected

USDA is due out today with its latest forecast for farm income, and the numbers are expected to be bad. Look for more new calls for Congress to pass a new farm bill to shore up incomes of row crop producers. 

The last forecast, issued in February, estimated net cash farm income would drop by nearly 26% this year, well off the 20-year average.

Keep in mind: Commodity prices have tumbled amid expectations for bumper crops this fall. The latest Purdue University-CME Group Ag Economy Barometer shows farmer sentiment dropped sharply in August

But lawmakers still face the challenge of figuring out how to pay for increasing Price Loss Coverage reference prices and making other changes to commodity programs and crop insurance that would benefit farmers. 

Rural co-ops to get $7.3 billion for clean energy

President Joe Biden and Ag Secretary Tom Vilsack will be in the swing state of Wisconsin today to announce $7.3 billion in federal funding for rural electric co-ops around the country to carry out clean energy projects.

Vilsack says it’s the largest investment in rural electrification since the New Deal and will create 4,500 permanent jobs and 16,000 construction jobs.

Take note: The announcement is taking place in Westby, a small town in Wisconsin’s 3rd District, a seat currently held by Republican House Ag Committee member Derrick Van Orden. It’s one of a handful of ag districts that could determine control of the U.S. House in the next Congress. The state of Wisconsin also is considered a key battleground.

Some details: The co-ops are using $29 billion in private investments to help build more than 10 gigawatts of clean energy, which will “reduce and avoid at least 43.7 million tons of greenhouse gases annually, equivalent to removing more than 10 million cars off the road every year,” USDA says.

For example, Dairyland Power Cooperative, based in La Crosse, Wisconsin, “plans to leverage its funding for a total investment of $2.1 billion,” USDA says. Dairyland will buy 1.08 gigawatts of renewable energy through four solar installations and four wind power installations across rural portions of Wisconsin, Iowa, Minnesota, and Illinois.

House panel subpoenas Walz, USDA over pandemic food fraud scheme

The House Education and Workforce Committee has subpoenaed USDA, the Minnesota Department of Education and Minnesota Gov. Tim Walz, seeking information on how they handled what’s being called the largest pandemic fraud scheme in the country.

The committee’s Republican majority is seeking documents showing how Walz’s administration and the USDA oversaw Minnesota-based nonprofit Feeding Our Future. The organization allegedly defrauded USDA of over $250 million intended to feed children.

To date, 70 individuals have been charged for their parts in the scheme and five have been convicted of fraud. 

The committee originally sent a subpoena to USDA in 2022 seeking information about the agency’s role. In the cover letter of the latest subpoena, Chairwoman Virginia Foxx, R-N.C., said USDA’s production of the requested information has been “neither timely nor fully responsive.”

“As the chief executive and the highest ranking official in the state of Minnesota, you are responsible for the MDE and its administration of [federal child nutrition programs],” Foxx said in the cover letter to Walz’s subpoena. “Statements in the press by you and your representatives indicate that you and other executive officers were involved, or had knowledge of, MDE’s administration of the FCNP and responsibilities and actions regarding the massive fraud.”

The latest subpoena requests specific documents and communications related to Feeding our Future, and gives USDA, Walz and MDE until Sept. 18 to comply. None are required to testify. 

Walz response: A spokesperson for Walz called the fraud “an appalling abuse of a federal COVID-era program. The state Department of Education worked diligently to stop the fraud and we’re grateful to the FBI for working with the Department of Education to arrest and charge the individuals involved.” 

And USDA’s:  “As has been well documented, the scheme by those associated with Feeding our Future began in 2020 under the previous administration, and charges were brought against the aforementioned individuals in 2022. Defendants associated with Feeding our Future are facing litigation by the Department of Justice. USDA does not comment on ongoing litigation and refers inquiries on the matter to the Department of Justice.”

Airlines to lawmakers: Bigger, longer tax incentive needed

A coalition representing airlines, biofuel producers, Boeing, and other segments of the aviation industry is calling on Congress to provide a larger and longer-duration tax incentive for sustainable aviation fuel. 

The Inflation Reduction created two incentives for SAF, a 40B tax credit that expires at the end of this year, and the 45Z clean fuels tax credit that starts in 2025 and lasts for three years. 

In a letter to the House Ways and Means Committee, the SAF Coalition says the 45Z credit doesn’t last long enough and, depending on the carbon intensity of a particular fuel, may not be worth as much as the expiring 40B credit. 

“Along with extension of the 45Z credit, enhancing the value of the credit will further support the long-term investment needed to bolster U.S. SAF leadership,” the letter says. 

Broadband providers: Loss of Universal Service Fund would imperil projects

A federal appeals court ruling that the funding mechanism for the Federal Communications Commission’s Universal Service Fund is unconstitutional could raise broadband rates for rural Americans and cancel around $1.9 billion worth of deployment projects over the next few years. That’s the finding from a survey of 200 broadband providers by the NTCA-The Rural Broadband Association.

Without these funds, consumers would need to make up the difference through fee increases. A rate increase of this size would “more than double the $30 affordability gap created by the expiration of the Affordable Connectivity Program,” according to an NTCA press release,

Some 68% of respondents said they would need to cancel deployment projects slated for next year, while 71% said they would need to cancel projects for 2026.

Take note: The USF is still operating as normal. The 5th Circuit has given the FCC until Sept. 30 to petition the Supreme Court to take up the case. If it doesn’t, the court’s judgment will take effect.

Final word: More than 47 million people lived in food-insecure households in 2023, according to USDA’s annual Household Food Security Report, released Wednesday. An estimated 13.5% of U.S. households struggled with food security last year, which is up from previous years. Read more about USDA’s latest report here.



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Day 2 of Asia Fruit Logistica ends on a high note

The event organizers said the feedback has been fantastic, with everyone excited to return to Hong Kong, the heart of Asia’s fresh produce industry. Exhibitors are reporting a series of back-to-back meetings and personal interactions at Asia Fruit Logistica.

Business is in full gear, and the enthusiasm is evident throughout the event.

Asia Fruit Awards

The annual pan-Asian awards, presented by Asia Fruit Logistica and Asiafruit Magazine, celebrate excellence and recognize outstanding achievements in Asia’s fresh fruit and vegetable business.
 
The winners were announced during a presentation ceremony today at Asiafruit Congress stage.

Hort Innovation and Avocados Australia took out the Marketing Campaign of the Year Award for the 2023/24 Australian Avocados campaign.

The extensive international marketing campaign spanned seven different markets, including Japan, Thailand, Hong Kong, Malaysia, Singapore, India, and the GCC region. It engaged more than 30 retail chains in Asia Pacific and the Middle East, as well as top importers and leading online sales platforms.
 
The Australian Avocados’ marketing effort featured an effective combination of B2C and B2B activities. Hort Innovation delivered the B2C campaign, with agency Bastion managing in-market execution, to showcase Australian Avocados as ‘a premium choice’ for consumers. Industry body Avocados Australia steered the B2B activities, working closely with Hort Innovation and other service providers.

Importer of the year

Leading China-based global fruit distributor Joy Wing Mau Group won the Importer of the Year Award.

Already renowned as one of China’s top fruit importers, Joy Wing Mau was singled out for the strides it has made across several areas of the business over the past year.

The group was recognized for its role in developing trade relations and cooperation models with key global supplying countries to China, such as New Zealand, Thailand, and Chile.

Joy Wing Mau has also collaborated with global logistics service providers to develop faster and more efficient routes to market for imported fruits. These include innovative solutions such as charter ships and flights, sea-air combination transport, and multi-port decentralized customs clearance.



Produce retailer of the year

The Produce Retailer of the Year Award went to Sam’s Club China.

Walmart introduced the membership-only warehouse club format to China more than 28 years ago with the opening of the first Sam’s Club in Shenzhen. Today, Sam’s Club has almost 50 stores across the country.
 
By leveraging its global sourcing network and improving end-to-end efficiency, Sam’s Club has built member trust in its private-label brands with assurances of quality produce at reasonable prices.

Sam’s Club China was also recognized for its commitment to improving the fresh produce offering for consumers. This effort spans the entire supply chain, from working with seed breeders and IP variety companies to introducing new and improved products, through the retailer’s proactive approach to food safety standards and processes, to merchandising in-store.

Impact Award

Hortifrut IG Berries was presented with the Impact Award for its pioneering efforts to help build the blueberry category from the ground up in India.
 
IG Berries was set up in 2017 as a joint venture between Indian fruit importer IG International, Australian breeder-marketer Mountain Blue Orchards (MBO), and agribusiness investor Mano D Babiolakis.

The partners developed a vertically integrated blueberry growing and marketing operation from scratch. This included building their own tissue culture laboratory to propagate plants and a complete nursery facility, finding suitable locations to plant, and managing the supply chain all the way to the end consumer.

 



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USDA revises farm earnings up, though still off 2023

The Agriculture Department has sharply raised its forecast for farm earnings this year, projecting that net farm income will fall by close to 7% from 2023, a far smaller decline than USDA economists had estimated in February.

The new forecast reflects wide variations in earnings by sector. Stronger than previously estimated profits in the cattle, dairy and egg sectors are expected to partially offset price declines that are hammering many row crop producers this year, according to the latest farm income outlook from USDA’s Economic Research Service, released Thursday.

Net farm income for 2024 is now estimated at $140 billion, a decrease of $10.2 billion, or 6.8%, from 2023 when adjusted for inflation. Despite the drop, net farm income would still be 15.2% above the 20-year average, ERS says.

Net cash farm income, which more closely tracks farmers’ cash flow, is forecast at $154.2 billion. When adjusted for inflation, that would be a decline of 9.6%, or $16.3 billion, from 2023 and 6.2% above the 20-year average.

Net cash farm income is based on cash receipts from farming, plus government payments and other farm-related income, minus cash expenses. Net farm income also factors in depreciation and changes in inventory values.

USDA’s February forecast had projected net farm income at $116.1 million this year, or 1.7% below the 20-year average when adjusted for inflation. Net cash farm income was projected to decline 25.8%, or $42.2 billion, in 2024.

The latest forecast doesn’t provide an explanation of the differences between the two forecasts.

ERS economist Carrie Litkowski said the two largest factors in the net income revisions from February were increases in projected animal and animal product receipts, based on market prices, and a reduction in estimated production expenses. In February, USDA economists thought production expenses would actually be higher this year. Instead, they’ve dropped. 

USDA still estimates commodity cash receipts will decline by $9.8 billion this year, but the February forecast projected they would drop by $21 billion. Total receipts from crops are still expected to drop by $27.7 billion, or 10%, led by falling prices for corn and soybeans, but sales of livestock and livestock products are expected to increase by $17.8 billion, or 7.1%, “following increases in receipts for eggs, cattle/calves, milk, and broilers,” ERS says.

The February forecast estimated animal and animal product receipts would drop $4.6 billion.

Sales from corn and soybeans are expected to fall about 21.9% and 16.7% respectively in the latest forecast, while receipts from wheat and cotton are projected down 14.5% and 25.5% respectively in USDA’s latest forecast. Sales of fruits and nuts are projected down 4.3% while receipts from vegetables and melons are expected to be 7% higher. 

Direct government payments are expected to be $1.8 billion, or 15.1%, lower this year because farmers are getting less disaster assistance and payments through the Dairy Margin Coverage program.

Total production costs this year are expected to fall by $4.4 billion, or 1%, with the largest declines in feed, fertilizer and pesticide expenses. 

While labor costs are expected to be 6.9% higher this year, farmers are expected to spend 9.7% less on fertilizer, 10.4% less on pesticides and 12.3% less on feed. 

Average net cash farm income for farm operations is forecast to fall 8.9% to $106,200 in 2024. But farm sector debt and equity are both expected to increase this year by 4.2% and 5.3% respectively.

The revised forecast comes as farm groups are pushing Congress to pass a new farm bill and Republicans are using the downturn in commodity markets the growing agricultural trade deficit to criticize the Biden-Harris administration’s stewardship of the farm economy.

In a statement, Agriculture Secretary Tom Vilsack noted that “2024 iis expected to close out a four-year streak of net farm income that’s above the 20-year average. For the prior four years, net farm income was consistently at or below that historic average, even before the COVID-19 pandemic.

“Without question, despite a softening of input costs, returns to crop producers remain a challenge as we recover from shocks in the market, such as Russia’s war in Ukraine. However, in other areas the report improves the difficult picture the last forecast painted in February: This forecast projects that income for livestock producers will rise, and farmers will continue to see declining production expenses led by feed, fuel and fertilizer helping to offset lower commodity prices.”

But Zippy Duvall, president of the American Farm Bureau Federation, said in an interview that producers still need a new farm bill despite the better numbers in the latest forecast, which he described as “very troubling” since it shows net farm income 27.6% below the 2022 record.

“We need a farm bill now and not later. We’ve been kicking the can down the road,” Duvall said. “We’re not seeing more action on the House side, and we see nothing happening on the Senate side, which tells me the Senate side doesn’t care about rural America.”

The House Ag Committee approved a farm bill in May, but it hasn’t been put on the floor yet, and the Congressional Budget Office says it has a $33 billion funding shortfall. Senate Ag Chairwoman Debbie Stabenow, D-Mich., has taken no action on a bill in her committee.

Sen. Chuck Grassley, R-Iowa, said earlier this week that he expected another one-year extension of the 2018 farm bill to be attached to a continuing resolution that’s needed to keep the government funded after the new fiscal year starts Oct. 1.



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Ontario invests in craft cider sector

The Ontario government is investing up to $6 million in the Ontario Craft Cider Marketing Fund over the next six years to help provincial craft cideries market their products to more consumers and stimulate growth across the sector.

With over 60 craft cideries across the province, this investment will:

  • Stimulate long-term growth in Ontario’s craft cider sector;
  • Enhance consumer awareness of Ontario craft cider products; and
  • Accelerate the ability of our cideries to take advantage of new market opportunities.

The Ontario government’s Small Cidery Program also helps cideries grow and increase the scale of their operations, with grants of up to $220,000 to hire more staff and purchase new state-of-the-art equipment.

The Ontario Craft Cider Association is also receiving up to $89,200 to expand the DrinkON Apples Certification, which will help more consumers identify apple cider products made with 100 per cent Ontario apples.





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Westfalia Fruit expands its reach into three key Asian Markets

Westfalia Fruit, a global leader in the avocado industry, announced the celebration of a significant milestone by expanding its footprint into three major Asian markets: Japan, India, and China.

“This achievement speaks back to the company’s commitment to innovation and sustainability, positioning South African avocados as premium produce in high-potential regions,” they said in a release.

Westfalia highlighted the recent agreement between South Africa and Japan, which they say paves the way for exports of South African avocados to the East Asian nation. This visit encouraged stronger economic relations, which resulted in Japan receiving its first consignment of South African avocados. The shipment marks a new chapter in trade relations between the two countries. 

Westfalia also expressed it’s gratitude to the government for facilitating the opening of critical markets.

“This support not only benefits the company but strengthens South Africa’s agricultural export potential, helping Westfalia bring its premium produce to markets efficiently and securely,” they said.

The successful entry into Japan follows the recent lifting of the ban on Hass avocados, a significant development for South African exporters. The agreed-upon protocol requires cold treatment of 2°C for 19 days.

This agreement further solidifies the growing economic relationship between Japan and South Africa, built on mutual trust and robust people-to-people connections.

Earlier this year, Westfalia Fruit achieved another groundbreaking moment by sending its first shipment of avocados to India, a large and rapidly expanding fruit market.

The finalization of a phytosanitary agreement between South Africa and India marked the culmination of many years of dedicated work to access this lucrative market.

Westfalia said India presents a substantial opportunity for South African avocado growers, especially during the May to August period, when South American producers typically dominate the market with large volumes of avocados.

With this new access, South African exporters can now offer a competitive alternative, supplying large-sized avocados to Indian consumers during a key window.

In addition to its entry into Japan and India, Westfalia Fruit expanded its presence in the Chinese market last year, further enhancing its export portfolio. As a global leader in the avocado sector for decades, Westfalia has established itself as a trusted supplier of high-quality produce in China, offering not only avocados but a range of fruits.

The company said its “extensive knowledge of the Chinese market and its operational capabilities in the region enable it to deliver exceptional service to its growers while ensuring the creation of high-quality supply chains.”

Graham Young, COO of Westfalia Fruit, expressed enthusiasm for the growing opportunities in Asia, stating, “The expansion into these diverse Asian markets represents significant growth potential for the South African avocado industry. We are not only introducing our sustainably grown, premium-quality avocados to new consumers but also creating lasting economic opportunities for our growers.”

Young further highlighted that these market openings present Westfalia with the chance to showcase the unique flavor profiles and exceptional quality of South African avocados.

“Our commitment to innovation and sustainability drives us to deliver the best possible produce to our customers, and we are thrilled to bring our avocados to Asia’s dynamic markets,” he added.

The foundation for this market expansion is a testament to the growing collaboration between public and private sector stakeholders. These new markets offer exciting export opportunities while building relationships that could benefit the broader agricultural sector through knowledge exchange and innovation.

“The South African avocado industry is now positioned at a unique juncture, with new and growing markets set to shape the future trajectory of the industry,” Young concluded.



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Busy first day at Asia Fruit Logistica in Hong Kong

Today, September 4, marked the first exhibition day of Asia Fruit Logistica in Hong Kong. More than 600 exhibitors from 38 different countries are coming together this week to showcase a wide array of fruit and vegetable products. It was a good and busy start to the show with China standing out as the largest exhibiting country and the number of Chinese exhibitors increased with 12 percent compared to last year. Despite an increase in exhibitors from China, the country’s economic downturn is being felt by countries around the world exporting to China. In addition to the economic downturn, many countries are still waiting to get protocols to export to China, further complicating exports.

Other Asian markets seem to be doing well. For India, exporting grapes to Europe has been challenging due to the Red Sea situation, but the country has found a good alternative in Russia. With less grapes making their way over to Russia from other countries, it was a good market for India. Some Italian apple and pear exporters said demand from China and Asia as a whole is good, but the Red Sea challenges prevent them from sending fruit.

Exporters from Latin America continue to see opportunities to expand in Asia. For the Asian market, quality and appearance of the products are key, including size, shape, color, and flavor. Certifications on the other hand, as required in Europe and the U.S., are less important.


Vaihav Vedak, Country Manager India for Salix Fruits.


The Aartsen mascot is entertaining visitors at the stand.


Alejandra Sandoval and Vladimir Kocerha of Clavet Peru.

Tasting is key
On display at the show were lots of exotic fruit and vegetable items. For the Asian market, it is very important potential buyers get to taste the different products. As a result, most companies brought samples, and exhibitors were busy getting the displays in their booths ready and making sure their products appealed to the audience.

Apart from exotic produce items on display, this year’s exhibition also stands out for the presence of companies specializing in seeds, variety research and development, breeding technology, and nursery cultivation. Many exhibitors are showcasing their cutting-edge innovations in the fruit and vegetable seed industry.


Different exotic produce items on display.

All in all, exhibitors from China as well as other countries reported a strong start of the trade show with considerable interest for their products from across Asia. Several companies said they were satisfied with potential customer leads and new orders they had already received.



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