Cargill participated in the 26th Food Ingredients China held from March 15 to March 17, 2023, at the Shanghai National Exhibition and Convention Center. The company presented more than 40 products and solutions focused on health and nutrition and indulgence.
Cargill’s “TrendTracker 2023” study focuses on four key macro trends:
- Healthy For Me. Today’s consumer is taking a more holistic, proactive, and preventative approach to health. A holistic approach considers not just physical health but also mental and emotional well-being. There seems to be a rising tolerance or even appreciation for science, expertise, and food technology. In addition, more and more consumers seek traditionally indulgent food & beverages with a healthier spin.
- Experience It. Consumers place a high level of importance on experiences. They want to take control of their own diet, enjoying the products they love without feeling guilt or shame. Regarding food and beverage, the taste is table stakes, but the experience can be elevated in many creative ways as consumers appreciate surprise and delight.
- Conscious Consumption. Consumers today seek to maximize value as they make food and beverage purchases. In addition, many consumers view their purchases as a reflection of their values, and they want to make decisions that support the environment and other societal causes they care about and they expect transparency from brands to help them do that.
- Simplify My Life. With consumers staying closer to home these days, they are looking for faster and easier ways to procure, prepare, and clean up food. Omnichannel shopping has accelerated in recent years, and there’s no turning back because consumers have gained a better understanding of how technology can make their everyday tasks more convenient.
Product highlights at this year’s FIC include:
- Oliggo-FiberTM chicory root fiber — It is the very first time for Cargill to unveil the Oliggo-FiberTM brand and Oliggo-FiberTM chicory root fiber products in China. A prebiotic, Oliggo-FiberTM chicory root fiber is rich in dietary fiber.
- Portfolio of stevia sweeteners — pure steviol glycoside brand Truvia®, compounded steviol glycoside sweeteners Unistevia. The products are nature origin and extracted from stevia leaf with Non-GMO Project Verified and are good for oral health.
- EpiCor® postbiotic — Backed by over 75 years of expertise, EpiCor® postbiotic is an ingredient resulting from a specialized anaerobic fermentation process. Eight human clinical studies and seven preclinical studies have demonstrated that EpiCor® postbiotic can beneficially modulate the gut microbiota.
- RadipureTM pea protein — uses Canada-origin non-genetically modified (non-GMO) peas as materials, with excellent digestibility and balanced amino acids profile.
- Cocoa and chocolate — including Gerkens® DL68 cocoa powder and Ghana liquor GHA24. Gerkens® DL68 is a flavorful light alkalized cocoa powder made with carefully selected cocoa beans from Asia and West Africa, with high colorability and long-lasting chocolatey flavor. The excellence of Ghana-origin cocoa liquor is made possible by carefully selecting the single-origin cocoa beans and further enhancing the flavors during a fully controlled low-roasting process, resulting in a rich and long-lasting chocolatey flavor for your confectionary creations.
The study is based on the analysis of various market research reports and shares proprietary insights into macro trends globally and in the APAC region. Cargill aims to provide its customers with the latest technology, research results, risk management, and industry-best solutions to maintain a competitive advantage in the ever-evolving food market.