The five key trends that are expected to drive the food, beverage, and supplement industries in the year ahead are:

  1. Building trust for planet-first nutrition, as consumers become more skeptical about companies’ environmental impact claims.
  2. Resilience and the power of positive nutrition, as people seek out a sense of balance to build resilience to deal with stress.
  3. Alternative proteins “finding their own feet” with consumers looking for high-quality and highly nutritious products that go beyond replicating animal-based applications.
  4. Going for gut health with consumers becoming more aware of the gut microbiome’s role in supporting mental health, stress reduction, sleep and more.
  5. The era of active aging, as the world’s population ages, with opportunities for brands to create solutions that target emerging markets like Japan and South Korea with products that support mobility, balance and long-term strength.

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